CONTENT MARKETING MANAGER 6 months temporary role, part-time (with the potential to become permanent)
About Us
Forage Farm Shop & Kitchen is located on the Penllyn Estate, Cowbridge, CF71 7FF. The estate has been farmed by the Homfray family since 1846 and is now home to a diverse range of businesses with agriculture remaining at its core. Under the family-run partnership, Forage Farm Shop & Kitchen was opened in 2020. The enterprise is nimble, collaborative and innovative and the serial award-winning farm shop has become a destination for people to enjoy outstanding quality Welsh food and drink.
Forage Farm Shop & Kitchen (Forage) is situated on the Penllyn Estate near Cowbridge, in the heart of Vale of Glamorgan. It has a spacious, 85-cover restaurant that serves high quality, fresh food using seasonal, locally sourced ingredients. The farm shop boasts an outstanding butchery counter predominantly stocked with Estate-produced meat, locally sourced vegetables (a proportion of which are grown on the Estate), other Estate produce (honey, rapeseed oil and eggs) and a broad range of other high quality Welsh goods.
Since opening in June 2020, Forage has quickly established itself as a popular destination, renowned for providing Welsh produce of the highest quality. The unique blend of delicious, authentic food, served in a relaxed atmosphere against a backdrop of the Thaw Valley, has resulted in a large and loyal customer base. The extensive outdoor space and excellent playground is popular with young families, many of who enjoy coming to Forage events, year-round. Family-owned, the business has a strong ethos, with core values of community, sustainability and quality. Over the last five years, growth has exceeded all expectations.
Our work environment includes:
* Modern office setting
* On-the-job training
* Work-from-home days
* Relaxed atmosphere
* Flexible working hours
* Casual work attire
The Role
This exciting opportunity is to work as part of a small team, assisting the Marketing Director in promoting Forage Farm Shop & Kitchen and leading strategic campaigns.
· Supporting the development and implementation of the marketing strategy
· Creation and development of the annual marketing plan and support its delivery
· Campaign development promoting all departments – restaurant, shop, butchery and events
· Data analytics (track and report on marketing campaign performance, providing insights and recommendations for improvements – weekly and annual tracking (across all digital platforms including GA4 analytics).
· Managing and implementing email marketing campaigns (using Mailer Lite)
· Relationship Management – work with suppliers to gain content on new products and suppliers & influencers
· Managing the loyalty scheme (managing rewards, campaigns and promotions via app and instore device)
· Creating/editing existing annual sponsorship packs (Canva)
· Customer satisfaction survey creation (Google Forms)
· Collaborating with team heads to gain product knowledge and content
· Content creation (Canva)
· Supporting blog post creation to support wider marketing strategy
· Coordinating and communicating with external graphic designer, web developer, printers and digital agencies as necessary to create impressive, on brand marketing materials
· Assisting with in-store marketing materials
· Using marketing research and customer insights to inform strategy
· Joining the team to assist in activities as required
Useful not but not essential
· Graphic Design and Webpage development
The successful candidate will have:
· A strong academic track record, preferably with qualifications in marketing
· Excellent writing and presentation skills, with an eye for detail
· The ability to get on with the job and able to come up with fun and engaging content across all platforms
· Solid digital marketing experience working across multiple channels
· A hands-on, proactive and enthusiastic attitude, with a willingness to learn
· An entrepreneurial spirit and excellent interpersonal / communication skills, with the ability to work in a team
· Outstanding organisation skills with an ability to juggle multiple requirements and projects
· Ideally 2 years digital marketing experience (preferred)
Salary: Pay: £28,000.00- £32,0000 per year pro rata commensurate with experience, 16 hours per week, Monday - Friday.
Benefits:
* 20% employee discount (after 3 months’ service)
* On-site parking
* Remote/Flexible working (a mixture of remote and team get togethers/office work) – candidate will be required one morning per week in the office (minimum)
Application:
Please submit CV and covering letter. Successful candidates will be invited for interview and may be required to complete a written exercise.
Expected start date: 02/05/2025