Description
About Anthesis
Anthesis is the sustainability activator. Proud to be a B Corp, we seek to make a significant contribution to a world which is more resilient and productive. We do this by working with cities, corporates, investors and other organisations to drive sustainable performance. We develop financially driven sustainability strategies, underpinned by technical expertise and delivered by innovative collaborative teams across the world.
Anthesis has clients across all industry sectors and supports some of the world’s largest multinationals such as Reckitt, Cisco, Tesco, The North Face, and Target. The company brings together 1,300+ experts operating in 42 countries around the world and has offices in Andorra, Brazil, Canada, China, Colombia, Finland, France, Germany, Ireland, Italy, the Middle East, the Philippines, Portugal, Spain, South Africa, Sweden, the UK, and the US.
At Anthesis Group, we are truly committed to putting people and our planet at the heart of all we do.
We encourage all employees to contribute their ideas, perspectives, and experiences to help us create an inclusive and equitable workplace. By embracing diversity and providing equal opportunities, we believe we can drive innovation, foster creativity, and achieve our shared goals. So, if you’re ready to be a part of something truly extraordinary, then we want you! Qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, pregnancy, marital status, protected veteran status, or disability status.
Together, we can continue to build a diverse and inclusive workforce where everyone has an equal opportunity to succeed and thrive.
If you require any reasonable adjustments to be made to your application process, or need this job advert in a different format, just let us know and we’ll be happy to help.
Summary of Role & Key Responsibilities
Summary of Role
You will be a vital part of the global Marketing team, responsible for leading our marketing initiatives across both our Carbon Projects/Offsetting solutions and Digital Services. On a day-to-day basis, you will be engaging with our global Anthesis sustainability experts across our Carbon Projects and Offsetting teams and our in-house SaaS digital team to develop campaigns around how develop new innovative ways of supporting our clients on their sustainability journeys. You will see building market-share as a personal challenge will thrive in a fast-paced environment, driven by results, and successes that drive impact. You will work with other marketing leads across our Advisory and Purpose teams to maintain a consistent approach and messaging. This role reports to the Group Chief Marketing Officer, with dotted lines to the Chief Carbon Officer and Chief Digital Officer.
Key Responsibilities
* Responsible for developing strategies, managing budgets, setting goals, and ensuring consistent brand messaging across various marketing channels.
* Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and B2B buying trends, and translate results into actionable insights for the marketing team.
* Design and implement SEO-led and ROI delivering campaigns through thought-leadership, white papers, PPC, surveys and other relevant approaches, leveraging access to Carbon and Digital subject-matter experts.
* Capable of launching Anthesis’ solutions into new regions and using past experiences to drive market awareness and lead generation.
* Line management responsibility across the existing and high-functioning Carbon and Digital marketing teams (team of 7).
* Work collaboratively with other global and regional Marketing leads to drive coordinated campaigns, events, and thought leadership activities.
* Liaise with numerous key stakeholders to guide, advise and influence on the strategies and messaging to drive optimal results.
* Streamline processes and introduce initiatives that will strengthen the region.
* Develop key messaging to support media opportunities in the region, leveraging PR Agency support in key regions.
* Showcase Anthesis in Action through case studies for awareness and engagement.
* Work with Client Discovery (Pre-Sales/Go-to-Market) to drive inbound leads based on client criteria.
Key Requirements, Skills Knowledge & Expertise
Key Requirements
* 10+ years in B2B Marketing, including a proven background marketing complex products within the SaaS industry.
* A comprehensive understanding of the Carbon market, with experience as a Marketeer within this industry being a preference.
* Experience working in a Global role, with proven track record of entering new markets. An understanding of the US market is a must.
* Successful track record in senior marketing role and campaign creation
* A pro at stakeholder engagement and getting your message across in a professional manner.
* Proven ability to plan and manage budgets.
Benefits
Your Benefits
* Work within a highly motivated team in an innovative and rapidly growing global company
* Opportunity to have a direct impact and be a key part of the growth and development of the business and the team
* Work solely on projects that have an impact on the sustainability and climate change goals/challenges for clients
* Opportunity to work with, collaborate with and learn from sustainability SME’s who are passionate about the work they do and the impact Anthesis can have
* Exposure to a wide range of clients and projects on a global basis
* Competitive salary in line with, experience and skills
* Competitive benefits including flexible working, 25 days holiday and two volunteering days off and the day off for your Birthday!
* An opportunity to participate in the Anthesis Employee Participation Plan (EPP), an industry-pioneering employee incentive plan that allows all employees to be rewarded for the growth in the equity value of Anthesis.
* Cooperative, supportive and open working atmosphere.
Anthesis is the sustainability activator. We seek to make a significant contribution to a world which is more resilient and productive. We do this by working with cities, companies, and other organisations to drive sustainable performance. We develop financially driven sustainability strategies, underpinned by technical expertise and delivered by innovative collaborative teams across the world.