Overview
We have an exciting opportunity for a Senior Campaigns Manager to work on innovative new products and campaigns within the Environmental Care (EC) Business Unit. Reporting to the EC BU director, this role is responsible for all product communication across EC – external campaigns and internal communication. You will have ownership across all EC subcategories (Thermal, purification and expansion) leading global campaigns and marketing lead for this subcategory, supported by a Campaign Manager and a Campaign manager/Copywriter. This involves holistic ownership of all product launches and campaign performance; from strategy to delivery to execution. You will be influencing and collaborating with a wide range of stakeholders for full‑funnel delivery. This includes, but is not limited to, Claims, Legal, Competitor, Communications, Insights, Digital, Retail, Social, Creative, Owner experience, RDD, Quality, Markets, Revenue, Media.
Responsibilities
* Set the go‑to‑market strategy for EC and ensure all individual campaigns, creatives, channels, and market executions ladder up to this.
* Own the yearly EC budget for campaign creation, ensuring proper allocation based on business priorities.
* Be the key commercial voice for cross‑functional teams around the business – with product, market, owner, and competitor knowledge for your subcategory, to make decisions with confidence.
* Identify opportunities across our consumer touchpoints such as retail demo, retail fixtures, and digital, and build a strategy to continuously improve.
* Review market launch plans and partner with market heads to ensure a consistent and high level of global execution, facilitating global sharing where valuable.
* Build strong relationships across a vast range of stakeholders – becoming the go‑to person for EC.
* Rapidly digest and respond to senior stakeholder requests and, where required, problem‐solve to improve business performance.
* Create effective campaign briefs for creative and channel teams, taking information from the product, local markets, and previous launch learnings.
* Full‑360 campaign ownership, reviews, approvals and delivery – e.g. digital, social, retail, demonstrations, TV, OOH, post‑purchase, CRM, and communications. Delivery of strong campaign and operational kits to markets so they execute successfully to a high standard.
* Lead the cross‑functional teams to deliver campaigns to markets on time, within brief and cost, in partnership with Programme Management.
* Understand the product and technology, and gather consumer, market, and competitor data to make campaigns as strong as possible.
* Identify strong claims and partner with claims and legal to substantiate and roll out globally.
* Push channels and creative teams to achieve brief objectives and best‑in‑class execution.
* Monitor and report on market implementation of campaigns and marketing performance.
* Oversee product copywriting.
Leadership & Team Development
* Coach and develop Campaign Manager and Campaign Manager/Copywriter.
* Ensure alignment to overall objectives and EC strategy.
* Remove barriers for your team to be successful.
Qualifications
* Extensive experience in product marketing, including marketing strategy and campaign delivery.
* Strong leadership and cross‑functional relationship skills.
* Strong influencing, communication and storytelling skills.
* Strong change‑management skills.
* Autonomous and confident decision‑making and senior stakeholder communication.
* Proactive and problem‑solving approach with positive energy.
* Commercial acumen with the ability to prioritise based on business impact.
* Team player with an interest in contributing to and improving the team and our processes.
* Passion for marketing and campaigns, and interest in product and technology.
* Strategic communication – able to synthesise complex information into compelling, actionable stories.
* Stakeholder alignment – proven ability to build consensus across diverse interests and influence senior leaders.
* Collaboration – exceptional teamwork and interpersonal skills, creating strong networks.
* Adaptability – open to change and able to flex plans based on business needs and market conditions.
* Leadership – a role model for Dyson’s values, inspiring teams to innovate and deliver high performance.
Benefits
At Dyson, Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial, Lifestyle, and Health Benefits, we provide support tailored to every stage of life and the moments that matter most.
Working Arrangement
This role will be based in our London office in Farringdon, with frequent travel to our Malmesbury office to collaborate with the team based at our UK Campus. We do not offer a regular hybrid working arrangement.
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