Account Manager – Paid Social Specialist
This person will play an integral role in the day-to‑day running of a busy client account (or accounts). They will work with the line manager to help oversee more junior team members with the overall aim of delivering flawless paid social campaigns for clients. The ideal candidate is someone with good working knowledge of paid advertising across one or more of the key social channels (Facebook, Instagram, Twitter, Snap, TikTok, etc). They will develop relationships with clients, suppliers, and other stakeholders becoming a trusted voice for all things paid social.
Key Responsibilities
Campaign Management
* Developing comprehensive paid social media plans (+ supporting material) that align with client objectives and KPIs. Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats, etc.) and present these to internal and external stakeholders.
* Responsible for end‑to‑end set up of paid social campaigns across all the relevant social platforms (and working with junior team members to assist them with this task as necessary). Comfortable using advanced features such as bid rules and 3rd‑party optimisation/creative/measurement tools to achieve results for clients.
* Responsible for ensuring regular quality assurance (QA) checks are undertaken by everyone working on the account (both locally and in the Global Hub team) to ensure campaigns are set up to defined best practice standards.
* Responsible for monitoring campaign performance and pacing to ensure all activity delivers as expected. Troubleshooting and optimising campaigns in order to improve performance as necessary.
* Working with Executives, Snr. Executives and the Global Hub team to produce detailed & accurate weekly/monthly campaign performance reports, often in Microsoft Excel. Leading client calls to present results as necessary.
* Writing performance commentary that delivers valuable insight and recommendations to clients. Should be able to identify trends and recommend actions on‑platform to capitalise/mitigate these trends as necessary. Working with junior team members to ensure standards for commentary remain consistent.
* Producing more detailed analysis including end‑of‑campaign reporting, quarterly/annual reviews, and for standalone projects.
Client & Partner Management
* Acting as a key social point‑of‑contact for your client(s) ensuring their continuing confidence in the quality of the team and agency’s social output.
* Demonstrating a deep understanding of the media and technology developments that influence your client’s business. Able to identify opportunities to test and innovate in the paid social space, presenting these opportunities to stakeholders and securing client backing.
* Building and maintaining relationships with the key media partners including Meta, Twitter, Snap, TikTok, Pinterest and others.
People Management
* Working with your line‑manager to ensure the effective management of more junior team members ensuring workloads are sufficiently monitored & prioritised to ensure deadlines are met.
* Able to communicate clearly and in a timely manner with internal and external stakeholders as required across email, chat, video and in‑person. Leading presentations where necessary.
* Attend regular internal meetings and training sessions in order to actively contribute to a collaborative and friendly paid social community. Leading by example to motivate and encourage those with less experience.
* Assisting with the recruitment process for the immediate and wider team. Attending interviews and acting as an ambassador for the team to potential candidates.
Operational Excellence
* Identify opportunities to test and innovate in the paid social space. Presenting these opportunities to stakeholders and securing client backing.
* Working with line‑manager to develop and implement testing/learning agendas for clients that drive clear and actionable insight on each social platform.
* Working closely with planning team & other channel specialists to ensure paid social activity compliments and enhances the wider marketing mix.
* Responsible for accurate and timely fulfilment of mandatory agency finance processes. Working with junior team members and the Global Hub team to ensure processes are followed, allowing for prompt payment/invoicing and to minimise finance queries.
Skills and Experience
* The successful candidate should have experience working in a digital marketing or agency‑based role and will need to demonstrate a track record of working with clients or external stakeholders.
* Extensive experience setting up and optimising paid social campaigns across a number of the key social platforms (Facebook, Instagram, Twitter, Snap, TikTok, etc). Training certifications in any of the key platforms would be a plus (e.g. Meta Blueprint).
* Experience planning large‑scale paid social campaigns, preferably across a mix of brand and direct‑response objectives.
* Experience compiling detailed and insightful end‑of‑campaign reports & presentations. Knowledge of how to structure regular client review presentations (QBRs, annual reviews, etc).
* Forming strong relationships is key to this role, the ideal candidate should feel comfortable presenting to clients and leading calls as required.
* Teamwork is key to this role and we are looking for someone who is collaborative, friendly, and with a can‑do attitude.
* Some experience line‑managing individuals and/or helping to train others across paid social would be preferable.
In return the successful candidate can expect to work as a member of a fun and engaging team that is part of a company that truly champions learning, development and will invest in your career over the long term.
Benefits
Competitive medical, group retirement, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. The role also supports a hybrid working model, with teams in the office around four days a week, and offers flexibility for those requiring accommodations or flexibility.
Equal Opportunity Employer
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection in this open and supportive environment.
UK‑based role – candidates must have the right to work in the United Kingdom.
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