Advertising Sales Executive
Application Deadline: 10 May 2026
Department: Sales and Commercial
Employment Type: Full Time
Location: Swindon
Reporting To: Laura Francis
Compensation: £30,000 - £32,000 / year
Description
At LOCALiQ, part of Newsquest Media Group, we’re passionate about helping local businesses grow through smart, data-driven digital marketing. As part of the digital sales team, you’ll be at the heart of that mission, working closely with SMEs to elevate their online presence and connect with the audiences that matter most.
This is a hybrid role that blends remote working with time out in the field, meeting clients face to face. You’ll need to live within (or close to) your patch and have access to a vehicle for business use, along with a full UK driving licence. You’ll run your own diary, manage your own meetings, and build a strong pipeline across Wiltshire and Berkshire, selling advertising solutions that get results. You’ll be supported by a well‑established media brand, a local office network, and a leadership team focused on developing your career and maximising your earning potential. You’ll work consultatively with SMEs, uncovering what they really need and recommending tailored media solutions from our broad portfolio, including digital display, paid social, video, websites and publisher‑led advertising. This is a role for someone who enjoys media, thrives on autonomy, and loves the buzz of closing deals that genuinely work for clients.
We’re looking for a commercial, confident media sales professional (or a strong B2B seller ready to step deeper into media) who knows how to open doors, build trust and deliver against targets. If you enjoy pace, variety, and having genuine ownership of your patch, with OTE £45k+ in year one, full training, ongoing support, hybrid working, holidays and volunteering days, this is a role where you can really make your mark.
Key Responsibilities
* Drive business-to-business sales through a mix of telephone, video, and face-to-face meetings with prospective clients across your territory.
* Deliver consultative selling by identifying customer needs through effective questioning and discovery, then recommending the most suitable digitally‑led solutions.
* Conduct thorough research into each client’s business or industry vertical to ensure tailored and relevant proposals.
* Maximise marketing spend within your category or territory by continuously sourcing new and lapsed business opportunities.
* Maintain a high standard of account management, ensuring strong customer relationships and excellent service at every stage.
* Grow your unique customer base through strategic territory planning and proactive competitor awareness.
* Identify and pursue new business opportunities from a variety of sources, including inbound leads, referrals, and self‑sourced prospects.
* Consistently meet and exceed key performance indicators (KPIs), including call volumes, meaningful conversations, booked meetings, and timely follow‑ups.
Skills, Knowledge and Expertise
* Proven experience in business-to-business (B2B) sales, ideally within a consultative or solution-based environment.
* Solid understanding of digital marketing products, such as paid social, digital display, video, and websites.
* Demonstrated success in outbound cold calling and lead generation.
* Confident and persuasive in securing new business over the phone and through virtual or in‑person meetings.
* Ability to grow and nurture existing client accounts, driving long‑term value and retention.
* Committed to delivering exceptional customer service with a proactive and responsive approach.
* Knowledge of multimedia advertising is advantageous but not essential.
* A consultative, client‑focused approach to sales, with strong listening and problem‑solving skills.
* Passionate about local media and motivated by helping businesses succeed.
* Able to commute to the office and travel within the territory for client meetings.
* Access to a vehicle for business use and holds a full UK driving licence.
Benefits and D&I Statement
* Competitive salary + uncapped commission
* 25 days holiday + bank holidays + your birthday off
* Holiday buy scheme for extra flexibility
* Structured career progression & ongoing training
* Pension plan
* Employee Helpline counselling and advice
* Perks & discounts including:
o Gym membership
o Cycle to Work scheme
o Eye care
o Retail discounts
* Team building days & annual volunteer charity day
Newsquest Media Group is an equal opportunities employer and welcomes applications from all community sections regardless of age, disability, gender reassignment, marriage/civil partnership status, pregnancy and maternity, race, religion or belief, sex, or sexual orientation. Our recruitment process will consist of various stages and activities. As part of our commitment to fairness to all applicants, we will take into account any adjustments that could help you.
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