Overview
Job Introduction We are looking for a Category Manager to create category insights to drive narrative and positioning of the Charlie Bigham’s brand.
Responsibilities
* Category reporting - Support the Category Controller on category insight on Tesco & Sainsbury’s; Understand and interpret market data and shopper measures to drive insight led thinking internally & externally; Proactively highlight business opportunities/issues from a category perspective to the Sales & Marketing teams; Responsible for updating internal market reports and presenting back to the business.
* Commercial insight - Provide customer focussed insights and recommendations regarding shopper behaviour, ranging and merchandising; Review Bigham’s promotional performance to determine the strength of incrementality / ‘new to category’ spend; Establish relationships with the relevant customer contacts and attend customer meetings (buyers, category planning managers & merchandisers); Develop account team vision with Sales team and track regularly (including new food development, range, distribution, merchandising).
* Marketing & Consumer insight - Use retailer shopper loyalty data - deliver shopper behavioural analysis to identify shopper targeting & penetration growth opportunities to support Bigham’s wider marketing plans; Support the Category Controller and Head of Innovation on Bigham’s portfolio management, to ensure consumer need states are being met across our range of dishes.
* Category strategy - Utilise and analyse all of Bigham’s retailer EPOS & shopper loyalty data sources to identify long term (> 3 years) category expansion & growth opportunities for the company; Be passionate about incorporating category thinking into all aspects of business.
* Data governance - Manage the accuracy & integrity of Bigham’s category data platforms through database maintenance & category SKU coding; Competent user of Circana/Dunnhumby/Nectar/Kantar
The Ideal Candidate
Experience
* 1 – 2 years’ experience in agency, FMCG Category Exec or retailer background.
* Understanding of retailer EPOS & Loyalty data platforms (e.g. Circana, Nielsen, Kantar, Dunnhumby, Nectar) is desirable but not required.
Skills
* Competent user of Excel and PowerPoint
* Experience of Kantar/Circana (IRI)/Nielsen/Dunnhumby/Nectar (one of the list)
* Team player
* Analytical with critical thinking
* Strong written and verbal communications skills
* Hands-on
* Commercial judgment
* Flexibility / adaptability
Attributes
* Drives for results
* Proactive and energetic
* Takes personal responsibility
* Customer focused
* Responds to feedback
* Communicates effectively
* Innovates and is creative/innovative in finding solutions
* Continuously learns
* Integrity
* Diplomacy
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