Overview
Media Analyst - EMEA Communications Measurement. The role focuses on analyzing communications impact across traditional press, social media, and owned channels in key markets within EMEA, with emphasis on automating press data and analytics processes.
Responsibilities
* Monitor and analyze media coverage across EMEA markets, providing qualitative and quantitative insights into key issues and news cycles.
* Apply trend and sentiment analysis to derive actionable insights, contextualizing media activity within local and regional frameworks.
* Provide insights on local and international news cycles and policy issues, tailoring analyses to the cultural and linguistic contexts of Europe, Africa, and the Middle East.
* Design and manage scalable data pipelines and databases to ingest, clean, and transform press and media data from diverse sources.
* Build and maintain interactive dashboards using tools like Unidash, leveraging APIs (Python, JavaScript) for programmatic dashboard creation and updates.
* Quantify the impact of proactive and reactive communications efforts, establish KPIs, and create reports and visualizations to inform strategy.
* Collaborate with data engineering, analytics, and communications teams to integrate press data with internal datasets for comprehensive media measurement.
Minimum Qualifications
* 2+ years in media analysis, journalism, communications, research, or related roles, or experience at a media agency, media analysis firm, media measurement platform, or think tank.
* Bachelor's degree in Communications, Journalism, Public Relations, Political Science, Marketing, Economics, Statistics, Data Science, or a related field.
* Proficiency in English with strong communication skills to draft messaging materials and news summaries; ability to handle and visualize datasets in deadline-driven environments.
* Proficiency in SQL for querying and optimizing large-scale datasets.
* Basic programming skills in Python or JavaScript for scripting and automation.
Preferred Qualifications
* Fluency in at least one additional EMEA language to support region-specific media analysis.
* Experience with media monitoring tools and measurement projects analyzing media coverage and social media conversations.
* Familiarity with internal data tools or similar platforms for dashboard development and analytics.
* Knowledge of dashboard design principles and user considerations.
* Understanding of metrics and analytics within press and social media monitoring.
Technical Requirements
* Data Pipeline and Database Management: design scalable pipelines for automated ingestion and processing of press and media data.
* Data Integration: collaborate with data teams to integrate media data with broader datasets for holistic insights.
* Dashboard Development: proficiency in creating interactive dashboards with tools like Unidash, leveraging APIs for automation and scalability.
* SQL Expertise: strong skills in writing and optimizing SQL queries for efficient data extraction and aggregation.
* API Utilization: familiarity with APIs (Python, JavaScript) for programmatic dashboard management.
* Quantitative Analysis: ability to apply statistical and analytical techniques to measure data, including trend and sentiment analysis.
Job Details
* Job Title: Data/Media Analyst
* Location: London, UK
* Job Type: Contract
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