We are recruiting for a leading fashion supplier who are looking for a Senior Softs Designer across womenswear to join the team. Based in London, this is a customer facing role for a commercially driven designer with a feminine, fashionable handwriting and the confidence to present ideas clearly and persuasively to key accounts. You will play a central role in delivering trend right, highly wearable softs ranges that meet customer needs and trading requirements. Main Responsibilities will include: Design and develop commercially focused softs ranges that align with customer briefs, target price points and brand handwriting. Present ranges, concepts and design updates to customers with confidence, tailoring the message to different stakeholders. Translate trends into feminine, fashionable product that remains highly commercial and scalable for bulk. Maintain strong commercial awareness across bestsellers, competitor activity and customer performance to drive relevant design decisions. Partner closely with internal teams to ensure designs are delivered on time and to brief, supporting the full product lifecycle. Where applicable, contribute to short lead development, ensuring speed to market without compromising aesthetic or quality. Person Specification: Proven experience desiging soft wovens within a supplier or retail environment, with strong commercial awareness and a clear understanding of customer needs. Confident and credible presenting to customers, with the ability to influence and build strong relationships. A feminine, fashionable aesthetic with the ability to interpret trends Organised, proactive and comfortable working at pace across multiple accounts and seasons. Knowledge of short lead production is advantageous