Product Marketing Executive/ Category Manager / Merchandising Manager – B2B Workplace Products - £30-40k – Hybrid (Aylesbury, 3 days pw)
We are looking for a Product Marketing Executive/Category Manager / Merchandising Manager to join a smaller brand within a leading multinational company. You'll be at the heart of driving the success of B2B products across the EMEA region, focusing on innovative office technology, ergonomic solutions, and workplace accessories. Your core focus is optimising and supporting the online sales and marketing of their products, including tracking performance, and supporting sales teams across the region.
Training
Training will be given in this role.
Location
Hybrid (3 days per week in Aylesbury, Monday-Wednesday). Free parking available.
Required Experience
* 1-2+ years of experience in product-marketing, specifically optimising and supporting the online sales and marketing of products.
* It's a plus if you have experience in marketing physical products, i.e. not just software.
Key Responsibilities
* Category Expertise: Develop a deep understanding of product categories, market trends, and competition in EMEA.
* Regional Input: Represent EMEA-specific needs in global product planning discussions.
* Roadmap Support: Assist in shaping and maintaining product roadmaps from concept to launch.
* Go-to-Market Strategy: Help execute go-to-market strategies (pricing, promotion, placement).
* Marketing Collaboration: Work with marketing teams on messaging, packaging, and sales materials.
* Sales Enablement: Support sales teams with product data, training, and presentations.
* Performance Monitoring: Track product performance, assist with forecasting, and identify growth opportunities.
* Lifecycle Management: Assist in managing product lifecycles, including new launches and end-of-life planning.
* Cross-Functional Coordination: Collaborate with supply chain, sales, and marketing teams to ensure smooth execution.
* Event Support: Attend trade shows and customer meetings to support launches and gather market insights.
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