Overview
Job Title: Customer Marketing Executive
Location: Cardiff
Hours: 39 hours per week
Shift Patterns: Monday- Thursday 8.30am -5.00pm | Friday 8.30am - 4.00pm
Salary: Competitive salary DOE
Benefits: 30 days holiday | 20% Group Discounts | Pension
Our client is seeking a Customer Marketing Executive to join their Marketing Team. This role is responsible for proactive and reactive PR activity with the aim of building a positive brand image and driving awareness with new audiences. This position would suit someone who has a strong background in developing and implementing PR and Campaign strategies, organising events, and handling any potential crises. The role requires strong communication, interpersonal, and organisational skills.
Responsibilities
* Drive customer acquisition through media channels (website, social, in-store etc.)
* Create & maintain a Loyalty Scheme activity plan that drives additional revenue
* Analyse performance, customer data, and market trends to drive decisions and optimize revenue generating activity
* Review ROI on all activity and provide regular stakeholder performance reports
* Use insight and feedback to continuously enhance the customer journey by identifying opportunities to improve engagement, retention and satisfaction through the loyalty programme
* Manage rewards to ensure they align with customer expectations and values.
* Create and maintain a clear communication plan.
* Respond to feedback, work cross functionally to highlight, agree & embed process improvements.
* Continually challenge ways of working by gathering feedback from competitors, customer groups and retail team
* Deal with administrative tasks such as payments, data security and data governance
* Ensure all campaigns are legally compliant and on brand. Ensure the confidentiality, integrity and availability of information being held, accessed or processed
* Monitor the health of the customer database to ensure the data being used across the business is accurate
Qualifications
* Marketing Qualification: A degree (or equivalent) in PR, Marketing or a related field
* Good understanding of consumer behaviour and loyalty programme best practices
* Good stakeholder management and communication skills
* Enjoy working within a fast-paced, ever changing environment
* Previous retail or online / Ecommerce experience desirable
* Excellent writing, editing and proofreading skills
* Good interpersonal and relationship-building skills to work with all other departments
* Confidence to influence and collaborate with senior leaders
* Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies
* Excellent project management skills with a track record of managing multiple initiatives simultaneously
* Experience with Customer Relationship Management (CRM) systems and Loyalty platforms desirable
Please submit your career details to Andrew Bridges at PDA SEARCH & SELECTION LIMITED. (url removed) | (url removed)
#J-18808-Ljbffr