Job Description:
This position is based in Central Manchester, at the head office of a D2C basketball brand, the legendary AND1.
We are seeking a tech-savvy, data-driven, and creative E-Commerce & Digital Marketing Manager to accelerate D2C growth across the UK & EU.
If you are an expert in Paid Social and e-commerce strategy, this is your opportunity to significantly impact an iconic basketball lifestyle brand.
What You’ll Do:
* Website Management: Oversee e-commerce site development with third-party developers, optimize navigation, collections, UX, and product launches, and align online product drops with inventory and marketing priorities.
* Digital Marketing & Paid Social: Plan, launch, and optimize campaigns on Meta, TikTok, Pinterest, run A/B tests, audience segmentation, bidding strategies, monitor metrics, deliver insights, manage budgets, collaborate with creative/content teams, deliver performance reports and sales forecasts, manage marketing calendar and online trading budget, and track trends.
* Inventory Management: Coordinate inventory with merchandising and logistics teams, ensure site readiness for key launches and promotions.
What You’ll Bring:
* 4+ years in e-commerce or digital marketing, preferably in sportswear or footwear.
* Proven success in Paid Social advertising on Meta, TikTok, Pinterest.
* Deep experience with Shopify/Shopify+.
* Skilled in Google Analytics, Ads Manager, Meta Business Suite.
* Strong performance marketing mindset focusing on ROI, conversions, and CPL.
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