Brand Manager to Senior Brand Manager (6 months FTC)
Join the Walkers Crisps UK Marketing Team and make your mark on one of the UK’s most loved brands. We’re offering an exciting opportunity for a Brand Manager on Walkers Core; working on the end‑to‑end activation and leadership of a multi‑million brand, reporting into the Senior Marketing Manager.
As Brand Manager, you will be involved in everything from ideation, 360 agency briefing, communications development, media planning, NPD development and in‑market execution.
Responsibilities
* Lead communications development including digital, social and PR.
* Brief and lead packaging design development.
* Manage campaigns through internal stakeholders to ensure timely approvals.
* Lead project teams to develop and build out NPD and renovation pipeline (e.g., new flavours).
* Work closely with key internal cross‑functional partners from idea to in‑market.
* Partner with shopper marketing team to ensure effective spend of A&M budget.
* Develop and lead campaign key visual and guidelines to maintain consistent communications.
* Lead project performance analysis, analysing sales data, competitor activity and consumer/market results.
* Lead campaign evaluation and learn from insights.
* Manage total project A&M budget and report on spending.
Qualifications
* 5 years of experience.
* Creative excellence – strong potential in developing and delivering best‑in‑class marketing campaigns.
* Creative curiosity – love for creative campaigns and expertise in social platforms.
* Insight & analytical skills – confident with data and financials, translating into actionable brand recommendations.
* Excellent cross‑functional collaboration.
* Strong understanding of PepsiCo business and ecosystems.
* Excellence in execution.
Why Join Us
We offer a competitive salary, bonus, car allowance, flexible working and a wide range of benefits – from critical illness cover and discounted gym memberships to enhanced parental leave and electric car schemes.
Our commitment to wellbeing and career growth makes us a Top Employer for 14 years running.
We celebrate individuality and are committed to building an inclusive workplace. Our Employee Resource Groups help embed inclusion into our culture, ensuring everyone feels valued and heard.
Equal Opportunities
We’re an equal opportunity employer, committed to the Equality Act 2010. We welcome applicants from all backgrounds and will provide any necessary adjustments to support you through the recruitment process.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi, Quaker, and SodaStream.
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