Social network you want to login/join with:
Digital Marketing Campaign Executive, Crawley, West Sussex
Client: Central Employment
Location: Crawley, West Sussex, United Kingdom
Job Category: Other
-
EU work permit required: Yes
Job Views: 2
Posted: 28.06.2025
Expiry Date: 12.08.2025
Job Description:
Central Employment is working with a leading services provider to appoint a B2B Digital Marketing Campaign Executive to join their established in-house Marketing, Communications, and Events team.
Digital Marketing Campaign Executive profile:
The role involves leading digital marketing campaigns, analyzing performance marketing and PPC analytics, and supporting strategic, data-driven decisions.
Responsibilities include:
* Developing and managing multi-channel digital marketing campaigns to generate leads, ensuring effective budgeting and alignment with growth plans.
* Managing and optimizing Google Ads campaigns, including search and display.
* Using Google Tag Manager for setting up triggers, tags, and custom conversions.
* Reporting on campaign performance using GA4 and other analytics tools.
* Collaborating across teams to ensure campaign alignment and execution.
* Driving email marketing, SEO, website optimization, and automation efforts.
* Creating targeted content for paid and organic social campaigns, including ads, carousels, and videos.
* Managing paid and organic social media campaigns via LinkedIn Marketing Solutions, monitoring budgets, ROI, and KPIs.
* Testing and optimizing marketing tactics for lead nurturing and member acquisition using automation.
* Supporting ongoing acquisition strategy improvements.
Experience required:
* Proven experience in planning and executing high-impact B2B multi-channel digital campaigns with ROI focus.
* Hands-on experience with Google Ads, LinkedIn Campaign Manager, and other paid media platforms.
* Proficiency with WordPress and content management systems.
* Experience with Google Tag Manager and event tracking setup.
* Proficiency in GA4 and data-driven decision making.
* Experience managing LinkedIn lead generation campaigns and building audience lists.
* Ability to manage relationships across various levels of seniority.
* Deep knowledge of paid LinkedIn marketing solutions and lead generation strategies.
#J-18808-Ljbffr