Head of Marketing – 12 Month FTC We are working exclusively with an industry leading client on the lookout for a Head of Marketing to join their head offices in Warwickshire on a 12-month FTC. Head of Marketing is a leadership role that will be managing a skilled marketing and insight team, playing a pivotal role in leading our client’s brand, digital, and insight strategies across B2C, B2B and their valued Partner Network channels. Key responsibilities: * Develop and deliver strategic marketing plans — all focused on customer growth and brand leadership * Manage and evolve the digital marketing strategy including lead generation, website performance, PPC, SEO, content, and marketing automation tools * Use data-driven insight to shape strategies and improve customer acquisition, retention, and satisfaction across multiple segments * Oversee brand positioning and awareness, ensuring consistency and impact across every channel and customer touchpoint * Lead customer research initiatives and apply insight to business-wide planning, including econometric modelling and brand performance tracking * Collaborate cross-functionally, working closely with Sales, Customer Experience, and agency partners to drive joined-up, results-focused campaigns * Mentor and inspire a high-performing team, ensuring delivery of impactful campaigns and continuous professional development As such we would like you to have/be: * We’re looking for a seasoned, commercially minded marketing leader who can bring vision, energy, and proven expertise: * Degree level (or equivalent) education with CIM Diploma * Broad marketing and brand management experience across B2C and B2B * Proven track record in strategy development and execution * Skilled in digital performance marketing, data analysis, and optimisation * Strong leadership with a collaborative, coaching approach * Experience managing budgets, agencies, and complex, multi-channel projects * Confident communicator with senior-level stakeholder influence By applying for this position, you authorise Auctoro Recruitment to hold your personal details on file for use in finding you a suitable position. Auctoro Recruitment will never transfer your information to a third party without your prior consent