MCS Group are proud to be partnering with a leading, award-winning agricultural machinery manufacturer to recruit a French-Speaking Business Development Manager. This opportunity is ideally suited to a commercially driven, relationship-focused sales professional with proven experience in agricultural machinery or technical agri-sales. The successful candidate will take ownership of a defined territory, driving dealership development, end-user sales growth, and long-term customer partnerships across the region. Fluency in French is essential to support dealer and customer engagement within French-speaking markets. Role & Responsibilities Take full responsibility for all sales activity across the designated territory, managing the complete sales lifecycle from initial enquiry through to aftersales support and customer retention Develop and execute structured territory sales plans in collaboration with the Marketing team to maximise market penetration and brand visibility Identify, recruit, and develop new dealership partners through strong sector knowledge and targeted prospecting activity Present and demonstrate products and services to dealers, ensuring appropriate stock levels and alignment with market demand Proactively generate and convert direct sales leads with end users, maintaining disciplined pipeline management and follow-through Represent the business at industry exhibitions, trade shows, and promotional events to strengthen brand presence and cultivate strategic relationships Conduct regular technical visits to the company's state-of-the-art UK manufacturing facility to maintain in-depth product knowledge Work collaboratively within a high-performing sales team, reporting directly to the General Manager and contributing to overall revenue strategy Essential Skills & Criteria Fluent French speaker with the ability to conduct commercial negotiations and technical discussions confidently Proven track record in agricultural machinery sales, or a strong recent background in technical sales within the agricultural sector Demonstrated success in territory development, dealership growth, and achieving revenue targets Strong commercial acumen with the ability to identify market opportunities and convert them into sustainable sales growth Excellent relationship-building and stakeholder management skills across dealer networks and end-user customers Highly self-motivated, proactive, and results-oriented approach to territory management Strong IT proficiency, including Microsoft Office and effective use of CRM systems for pipeline and performance tracking Full clean driving licence and willingness to travel extensively within the territory What's on Offer Competitive base salary up to 50K with an OTE of 70K Company vehicle Opportunity to represent a premium, award-winning agricultural manufacturing brand Structured product training and ongoing professional development Supportive leadership environment with clear growth and progression pathways