About the Role
This is an exciting opportunity for a Digital Marketing Executive to work on a ground-breaking initiative in the field of omnichannel digital marketing, with a highly respected academic team and a successful small business. You will utilize the latest approaches in understanding digital consumer behaviour, customer segmentation and digital omnichannel marketing.
Responsibilities
* To design and execute an omnichannel, digital marketing strategy.
* To review and implement new digital technologies into sales, marketing and customer service processes.
* To conduct domestic and international market research.
* To design and execute digital marketing research and campaigns and evaluate their effectiveness.
About You
* In-depth knowledge of customer behavioural analysis and customer segmentation.
* Good knowledge and/or experience of conducting consumer data analysis.
* In-depth knowledge and/or experience of conducting domestic and/or international market research.
* In-depth knowledge and/or experience of developing effective customer and user experiences.
* Strong interpersonal, communication and project management skills.
At Edge Hill University we value the benefits a rich and diverse workforce brings to our community and therefore welcome applications from all sections of society.
Rewards & Benefits
* Discounted membership to our onsite state-of-the-art sport and leisure facilities.
* Staff benefits scheme, which provides you with discounts across the high street, supermarket shopping, cinema tickets, dining out and more.
* Employee assistance programme with access to free confidential counselling sessions, legal & financial advice, and health & wellbeing resources.
* A wide range of development programmes to enhance your career.
* Beautiful award-winning on-campus working environment.
* Automatic enrolment into the Local Government Pension Scheme with our employer contribution of 17.8%.
* KTPs offer a generous personal training development budget to augment the Associate’s technical and management skills.
For informal enquiries about this vacancy, you may wish to contact: Prof. Kim Cassidy, Professor of Marketing at kim.cassidy@edgehill.ac.uk
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