We’re looking for a Digital Marketing Executive who has previous experience with email, product and CMS systems, with the ability to plan and execute the digital content strategy in line with our comms plan and ensure the correct channels are used to meet audience needs.
Working as the Digital Marketing Executive you will play a pivotal role in building strong relationships and managing stakeholders.
Please Note: This is a hybrid position so you will be expected to attend our Head Office in Brownhills, Walsall, WS8 7HU 3 days a week 2 days working from home.
You will be responsible for
* Plan and execute the digital content strategy in line with our comms plan and ensure the correct channels are used to meet audience needs.
* Manage end-to-end email campaigns, including planning, coordinating, set-up, segmenting, targeting, testing, reporting and optimisation.
* Develop and maintain the email marketing test plans, launch tests, analyse and report test results.
* Track and analyse all email performance and provide recommendations based on customer trends and behaviour in conjunction with our target audiences.
* Implement and contribute to the strategy for the One Stop website, working to enhance the user experience, ensuring our content is optimised, accurate, compelling for customers and on-brand.
* Implement day-to-day updates of our content management system (CMS) including promotional, seasonal, ad hoc & inspirational campaigns and updates. Plan and execute engaging and relevant customer campaigns on digital platforms including gamification, analysing findings and using results for future campaigns and growth.
* Use CRM to maximise digital marketing opportunities.
* Execute Mobile and Digital display ad campaigns & provide recommendations for best performing ROI.
* Be responsible for our SEO for both Franchise and Core ensuring that it's regularly updated through SEO tracking programs.
* Ensure that the data transfer process, data hygiene, GDPR opt-out compliance and contact management is effective, compliant & optimise.
* Provide reports to the business on a regular basis.
* Work closely with in-house teams to create compelling concepts and creative.
* Manage internal & external stakeholders building strong relationships with key Tesco colleagues, & the in-house creative team.
* Keep abreast of digital platforms and innovation to ensure that the brand maintains competitive advantage.
* Work alongside digital team members to ensure that our digital content is consistent, up to date and on-brand.
* Work closely with and report to the Digital Marketing Manager to ensure our digital channels are playing their role in the customer journey.
You will need
Technical Skills
* Good analysis / numerical skills
* Good time management, planning and organising skills
* Knowledge of the convenience retail sector
* Experience with email, product catalogue and CMS systems
* Experience in building strong relationships and managing stakeholders
Qualifications
* Ideally a commercial / FMCG, e-communication marketing background
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