Purpose, Pace and Performance
Born in the pro peloton and built to perform, we design world-class cycling kit that goes further – just like the people who wear it. From the gear we create to the stories we tell, we’re obsessed with progress, driven by data, and fuelled by ambition. As our Digital Marketing Manager, you’ll be responsible for delivering the kind of digital performance that turns effort into results. If you’re highly organised, commercially sharp, and excited by performance marketing at pace, we’d love to hear from you.
This is a hands-on role, focused on growing digital performance through smart planning, precise execution and clear collaboration. Just as importantly, you'll take the lead in managing and maintaining our marketing calendar and work cross-functionally to align product drops, peak moments and commercial priorities into cohesive, results-driven campaigns.
Performance Marketing
Manage day-to-day campaign activity across Paid Search, Paid Social and Affiliates as well as some of our more unique partnerships with the likes of Strava and other sports marketing channels.
Partner with our PPC, Paid Social and Affiliate agencies to brief activity, challenge performance and drive continuous optimisation.
Analyse data to spot trends, refine strategies and maximise ROAS and customer acquisition.
Be the point person for the master trade and marketing calendar across Ecommerce and Brand.
Coordinate digital activity around product launches, seasonal campaigns, promotions and brand moments. You'll achieve this through close collaboration with Product, Merchandising, Brand Marketing and Creative teams to align timelines, priorities and campaign assets.
Ensure campaign execution is joined-up, on time and performance-focused across all digital channels.
Monitor weekly and monthly performance across channels and campaigns.
Support budget tracking and forecasting across key digital channels.
Stay across the latest trends in digital marketing and ecommerce performance.
Feed insight into our broader Ecommerce and Brand strategy.
3–5 years’ experience in digital marketing, ideally within ecommerce, retail or performance-driven environments. Bonus points if you know your bibs from your base layers – but cycling knowledge isn’t essential.
~ Proven experience managing PPC, Paid Social and Affiliates, ideally in partnership with external agencies.
~ A self-starter with strong communication skills and an eye for both creative and data.
At Le Col, we’re a team that pushes for more – on the bike, in the data, and across every campaign. You’ll be joining a fast-paced, collaborative team where performance matters – but so does attitude, integrity and shared ambition.