Job Description
What is the opportunity?
The purpose of this role is to:
* Lead the development and execution of innovative, differentiated strategies to enhance and safeguard RBC’s reputation in Europe.
* Deliver thoughtful and high-impact communications that align with and advance RBC’s wealth management business priorities in the region.
* Champion RBC’s high-performing culture by embedding its purpose and values in strategic decision-making, leadership, and team development.
What will you do?
Develop and implement strategic communications strategies for Wealth Management that align with business priorities, with a primary focus on public relations (PR), media engagement, and external brand reputation, while also supporting internal communications as needed.
Public Relations (primary focus)
* Lead the development and execution of impactful PR strategies and plans to enhance and protect RBC’s brand in Europe, with a specific focus on the British Isles for the Wealth Management business.
o Build and maintain strong relationships with tier‑one media to secure high‑profile opportunities for corporate and industry/markets stories.
o Identify, prepare, and media train RBC spokespeople to ensure effective representation in the media.
o Ensure alignment with global RBC messaging and approaches.
* Act as a senior advisor on change and issues management, including the creation of external communications strategies, stakeholder messaging, and client‑facing communications on reputational matters.
* Serve as a corporate spokesperson on reputational matters as required.
* Manage external vendors and partners to ensure high‑quality delivery of PR initiatives.
Internal Communications (secondary focus)
* Provide support for internal communications activities, including leadership and employee events, to enhance culture, engagement, and alignment with business goals.
* Collaborate on the development of internal communications materials and leverage best practices to drive employee engagement and awareness of strategic priorities.
* Support on internal communication activities for change and issues management including developing internal stakeholder and leadership messaging, briefing materials and employee statements.
General
* Lead direct reports through coaching, goal setting, and development, while modeling and reinforcing RBC’s vision, values, and leadership principles.
* Build relationships with senior executives and business leaders to ensure alignment of internal and external messaging.
* Collaborate with peers in the Brand, Marketing, Communications, and Citizenship (BMCC) group across regions to share best practices and contribute to overall organisational goals.
* Measure and report on the effectiveness of activities, identifying opportunities for improvement and implementing tactics in response.
What do you need to succeed?
Must‑have
* Relevant corporate communications experience, PR firm or financial services/professional services firm preferred.
* Outstanding written and verbal communications skills.
* Ability to understand corporate strategy and specific business priorities, translating technical content into communications that facilitate understanding with media.
* Ability to present ideas to senior executives and generate buy‑in for communications strategies.
* Strong stakeholdering abilities and good relationships with key media.
* Strong knowledge of communication and social media principles and best practices.
* Strong interpersonal skills, team player and relationship builder.
* Deadline‑driven and results‑oriented, strong project management knowledge and time management capabilities.
Nice‑to‑have
* People management skills would be an advantage but not essential.
* Experience of managing PR agencies would be an advantage.
* Skills and abilities in analysing media data, analytics and AI would be an advantage.
What is in it for you?
We thrive on the challenge to be our best - progressive thinking to keep growing and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
* A comprehensive Total Rewards Program including bonuses, flexible benefits and competitive compensation
* Leaders who support your development through coaching and managing opportunities
* Opportunities to work with the best in the field
* Ability to make a difference and lasting impact
* Work in a dynamic, collaborative, progressive, and high‑performing team
* A world‑class training program in financial services.
Agency Notice
RBC Group does not accept agency CVs. Please do not forward CVs to our employees, nor any other company location. RBC Group only pays fees to agencies where they have entered into a prior agreement to do so and in any event does not pay fees related to unsolicited CVs. Please contact the Recruitment function for additional details.
Job Skills
Business Communications, Communications Strategy, External Communication, Industry Knowledge, Internal Communications, Interpersonal Relationships, Leadership, Long Term Planning, Multi‑Level Communication, Oral Communications, Organizational Communications, Public Relations (PR), Strategic Communication Planning, Time Management
Additional Job Details
* Address: 100 BISHOPSGATE: LONDON
* City: London
* Country: United Kingdom
* Work hours/week: 35
* Employment Type: Full time
* Platform: WEALTH MANAGEMENT
* Job Type: Regular
* Pay Type: Salaried
* Posted Date: 2025‑11‑14
* Application Deadline: 2025‑11‑28
Note
Applications will be accepted until 11:59 PM on the day prior to the application deadline date above.
Inclusion and Equal Opportunity Employment
At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
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