The Role
This is an exciting opportunity for an experienced and passionate social media strategist ready to shape a standout brand's organic presence across the UK, US, and Australia. You'll lead a small team, set clear KPIs, and drive an engaging, commercially-minded organic social strategy that reflects the brand’s tone, purpose and ambition. Working across Meta, TikTok, Pinterest, YouTube and beyond, you’ll be pivotal in influencing customer perception and brand loyalty through smart, results-driven content.
* Full ownership of organic social execution across global territories, managing a team of two
* Set KPIs for each platform with Head of Marketing approval
* Plan and execute content strategies aligned to the wider marketing funnel
* Develop processes for content briefing and asset creation
* Manage budgets for social-specific creative output, including sourcing freelance talent
* Curate tailored, channel-specific content calendars that speak to diverse consumer profiles
* Build strong relationships across internal departments and external partners
* Ensure alignment with influencer, PR, paid media, ecommerce and wholesale strategies
* Deliver consistent brand messaging and support DTC acquisition and loyalty
* Analyse performance, track KPIs and report back with actionable insights
* Mentor your team and support their growth and development
* Regulate and write engaging copy across all organic content
* Maintain brand tone, relevance and responsiveness through strong collaboration with the Community Experience Manager
How You\u2019ll Dazzle Us
You’ll bring experience, energy and precision in equal measure. We’re looking for someone who thrives in a challenger brand environment, has a sharp eye for detail, and knows how to connect with audiences through platform-specific storytelling. You\u2019ll understand how content, data, and commercial outcomes link - and you’ll be confident translating that into a strategy that excites both customers and stakeholders.
Your background might include:
* Proven success in a high-growth beauty or lifestyle brand
* Deep experience crafting platform-segmented social strategies
* Analytical thinker with strong commercial acumen
* Excellent copywriting and communication skills
* Confident team leader and cross-functional collaborator
* Experience using Shopify Plus and Klaviyo is a bonus
* Personal interest in skincare and digital trends highly desirable
What’s Next
Apply now via the form below!
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