Locations
Locations: Guildford, Surrey, United Kingdom
Role ID: 212487
Worker Type: Regular Employee
Studio/Department: Global Publishing - Europe
Work Model: Hybrid
Description & Requirements
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
This is a hybrid remote/in-office role working 3 days in the Guildford office.
Global Integrated Communications is a community-driven communications team that drives storytelling, engagement, news and information, and content creation across platforms - serving players, creators, and press within the Integrated Marketing and Publishing organization. We\'re looking for our new EU Creator Relations Lead to join us on The Sims franchise as an important liaison representing EU teams.
Reporting to the Global Creator Relations Manager, you\'ll lead and implement the international creator strategy for the EU markets on The Sims, growing player engagement, retention and new audience growth. You\'ll partner with Brand Marketing Regional Leads and help shape integrated go-to-market plans for the EU and LATAM, prioritising the UK, France, and Germany.
Responsibilities
* Collaborate with the Global Integrated Communications team to adapt global programmes, such as brand activations, trends, or social activations for EU audiences.
* Lead the EU creator relations team to develop and implement creator-led campaigns which reflect local trends, alongside nurturing creator talent.
* Manage creators in EU markets, focusing on onboarding, relationship-building, and campaign execution tailored to their local audiences.
* Leverage and utilise the EA Creator Network in the EU to support UGC growth, nurture new talent, and create opportunities for creators to engage with owned community marketing platforms.
* Define international goals, indicators, tracking tools and reporting frameworks which are aligned with the global execution whilst complementing the EU goals.
* Provide insights on EU market trends, creator performance, and community sentiment to the global team to inform the global strategy and best practices.
* Manage UK creator agencies daily and support German and French agencies involved in campaigns.
Qualifications
* You will have experience in Creator and Community Management in the UK and EU with existing local creator relationships.
* You will have experience with digital and creator marketing and appropriate metrics of success.
* Experience with and scope of knowledge of video and livestream platforms such as META, Snap, TikTok, X/Threads, Twitch, YouTube and other new social platforms.
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About Electronic Arts
We\u2019re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.
We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
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