Making Music is the UK association for leisure-time music groups. We represent over 3,900 groups comprising around 200,000 musicians of all types, genres and abilities.
This is a strategic and hands-on leadership role at the heart of Making Music’s growth.
As Marketing and Communications Director, you will lead how we attract, retain and engage our members, with a strong focus on digital acquisition, including SEO. You will sit on the senior management team and play a key role in shaping organisational strategy and overall impact.
Success in this role will be measured through:
* Membership growth and retention
* Engagement with services
* Income generation
* Brand reach and visibility
You will manage the Marketing and Communications team, made up of Communications and Engagement Manager (5dpw), Content Manager (4dpw) and Communications Coordinator (2.5dpw)
Key Priorities (First 12 Months)
* Grow membership through digital acquisition (including SEO)
* Improve website conversion and the member journey
* Develop a clear, insight-led marketing strategy
* Strengthen brand visibility and reach