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Emea marketing lead

London
Xapien
Marketing
Posted: 26 February
Offer description

About Us

Every business needs to know who they're really working with whether it's suppliers, investors, partners, or third parties. At Xapien, we're reinventing how organisations do that, combining speed, scale and accuracy with cutting-edge AI.

Since 2018, we've grown from a deep-tech startup to a global player in AI-driven due diligence and risk intelligence. 2024 was a landmark year as we closed a $10M Series A, earned recognition in the Chartis RiskTech100 and Everest Group's Leading 50, and expanded our products, markets and customer base.

2025 was even bigger:
With new regulations, rising compliance pressure and growing reputation risks, organisations everywhere are demanding smarter, faster ways to work and they're turning to us. Customers worldwide from global law firms and private banks to universities and nonprofits rely on Xapien to turn days of manual research into trusted insights, delivered in minutes.

Our momentum so far

Customers in a diverse range of industries, with particular growth in wealth management, financial services and supply chain onboarding.

Demand accelerating beyond our UK headquarters, across multiple continents with new customers in the Middle East, Asia, and Oceania.

Why this is an exciting time to join

This isn't just another commercial role; it's an opportunity to shape the future of the due diligence industry with a market-leading product trusted by global organisations. Whether you're in marketing, communications, sales, or finance, you'll play a critical role in driving growth, building credibility, and defining how we connect our product to a rapidly evolving market.

We're scaling fast with more customers, more releases, and bigger regulatory and market challenges. Expectations are rising, due diligence now means real-time insight, delivered efficiently and with impact. You won't just be executing campaigns, closing deals, or managing numbers, you'll be influencing strategy, optimising processes, and helping position a brand that's setting the new standard for trust and transparency.

For people who love learning, innovating, and making an impact that matters now is the moment to be a part of Xapien.

About the role

We're looking for an EMEA Marketing Lead to be our marketing anchor in Europe — keeping our regional strategy and execution running at pace while working closely with our Global Head of Marketing based in the US.

This isn't a purely regional role. You'll support our global marketing strategy as well as owning EMEA execution, which means you'll need to think broadly, move fast, and be comfortable operating with autonomy.

You'll be hands-on across enterprise account-based marketing, regional campaigns, events, and partner programmes, working in close partnership with sales to drive pipeline and deal acceleration.

If you pioneer fresh ideas, challenge the status quo, and have the creativity and tenacity to deliver outsized impact every day, this is the role for you.

Key Responsibilities

* Act as the marketing counterpart to enterprise sales leaders — aligning on target accounts and developing account-specific messaging frameworks, playbooks, and field activities to support deal acceleration and pipeline creation. Work closely with the SDR team to ensure marketing activity translates into well-targeted, well-timed outreach.
* Partner with sales, customer success, solutions, and product leaders to refine overall value proposition, target segments, ICPs, and core GTM messaging.
* Coordinate in-region team to deliver integrated campaign delivery across content, events, digital and partner channels.
* Localise global campaigns for EMEA markets, adapting messaging and tactics where necessary whilst feeding regional insights back into global marketing planning and help shape campaigns that reflect EMEA market realities.
* Provide regular updates and insights to sales, leadership, and the global marketing team.
* Represent the brand at events, conferences, and thought leadership forums.
* Develop joint marketing programmes with strategic partners in EMEA.
* Work with our events manager to develop and deliver commercially focused regional events and customer experiences.
* Own ABM pipeline KPIs working alongside the Digital Lead who manages paid execution and reporting.

About You

Essential

* 5+ years in B2B SaaS marketing to enterprise buyers, preferably in RegTech, FinTech, or enterprise software
* Proven experience designing and running ABM programmes, including direct partnership with senior sales leaders on account strategy, and campaign execution
* Strong understanding of complex B2B buying cycles
* Experience in compliance, risk management, legal technology, or adjacent markets strongly preferred
* Demonstrated success developing go-to-market strategies for complex technology solutions
* Previous experience at a high-growth SaaS company that achieved significant scale preferred

Skills and competencies

* Commercially minded and revenue-focused — you think in pipeline, not just impressions
* A strategic thinker who can also roll their sleeves up and execute
* Exceptional communicator with strong storytelling ability — able to translate complex technical concepts into narratives that land with enterprise buyers
* Thrives in fast-paced, high-growth environments with a lot of autonomy
* A genuine team player across product, sales, marketing, and customer success
* Proficiency with marketing automation platforms, CRM systems, and sales enablement tools

Here's our promise to you:

* We are going to work with you - to build a rewarding and fulfilling career with the opportunities, challenges and resources you need to do you your best work.
* We succeed together- you will own a meaningful part of the business through our employee shares & equity programme.
* Private health insurance to keep you in tip-top condition.
* Life Insurance – let's hope nobody ever needs this
* Unlimited holidays – yes, it really is uncapped – take the time you need, when you need it.
* Everyone is learning, developing and challenging themselves so we have a £1k professional development fund per year if you want to learn new skills, even new things outside of work.
* Most importantly of all, we will work with you, to help you realise your fullest potential, always.

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