Twinings, Andover, England, United Kingdom
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Location: Twinings, Andover, England, United Kingdom
Posted: 4 days ago | Be among the first 25 applicants
About Twinings
At Twinings UK&I, we are on a journey of transformation aiming to become a leading brand in wellbeing drinks. We foster an environment of flow where everyone plays a pivotal role, enabling you to thrive and make an impact.
Role Overview
We are seeking an experienced Consumer Retention and Loyalty Manager to develop strategies around our Consumer Data Platform (CDP) and lead initiatives in consumer segmentation, marketing automation, email campaigns, and overall consumer experience enhancement.
Key Responsibilities
1. Design and execute strategies leveraging our Consumer Data Platform to improve consumer loyalty and retention.
2. Manage Bloomreach CDP and utilize consumer data insights for content creation and marketing campaigns.
3. Contribute to consumer experience design, including personalization and segmentation.
4. Ensure data privacy compliance in all processes.
5. Implement omni-channel consumer experiences with personalized content and offers.
6. Create rules for content personalization based on consumer data.
7. Track and analyze data to inform strategic decisions and optimize campaigns.
Skills and Experience
1. Proven experience managing strategies with a CDP in a consumer-focused brand.
2. Strong understanding of loyalty and retention strategies driven by data.
3. Experience with key CDP and CRM systems.
4. Technical aptitude with the ability to deliver projects efficiently.
5. Background in data science and delivering measurable business benefits.
6. Excellent communication and presentation skills.
Benefits and Perks
* Performance-based yearly bonus
* Private medical insurance
* Flexible working options
* 25 days holiday plus bank holidays, with holiday purchase/sell options
* Onsite gym and wellbeing centre
* Employee discount schemes including Perkbox
* Pension scheme with contributions matched up to 10%
* Cycle to work scheme
* Health and wellbeing benefits, including SimplyHealth Cash plan
* Staff discounts and online shop
* Electric Car Scheme
* Up to four weeks Digital Nomad policy
* Development opportunities
* Recharge days and birthday leave
Job Details
Type: Permanent, Full-Time
Location: Hybrid (2-3 days in person)
Senior Level
Mid-Senior level
Industry
Food and Beverage Retail & Services
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