Changing lives through travel At G Touring, we’re passionate about travel and we love exploring the world with our customers, while we explore it together our goal is to try and help the places we go to and the people that live there. G Touring operates two market-leading touring brands, Travelsphere and Just You. Travelsphere has been discovering the world with its customers for nearly 60 years, whilst Just You is one of the original dedicated solo operators. G Touring is built on the mission of “Changing People’s Lives Through Travel”. Leading the way in guided touring holidays, Travelsphere takes its customers all over the world and is centred around the customers’ shared experiences. Just You’s collection of worldwide guided touring holidays has been designed exclusively for solo travellers. From short breaks to epic journeys, customers travelling with Just You discover fascinating cities, spectacular scenery, and fabulous sightseeing in the company of other solo travellers. G Touring is the touring division of Bruce Poon Tip’s group of companies, he also owns G Adventures and Tru Travels. As a group we believe travel can have a positive impact and be a force for good in the communities we visit. We operate Travelsphere Cares, and Just You Cares in partnership with Planeterra, the world’s leading non-governmental organisation turning travel into impact in communities around the globe. International Marketing Executive Purpose of the role: Reporting to the Marketing Manager, this role’s primary focus is to manage the implementation of the company’s marketing initiatives for the International arm of the G Touring Brands, driving sales and brand awareness in new markets and supporting the implementation of the international trade & consumer marketing strategy. Working Hours Full-time permanent role working 37.5 hours per week 09:00 am - 17:15 pm Monday to Friday with 45 minute lunch break. In this role you will: Partner up with the National Account Managers in the Trade Sales Department, and the online team to fulfil all requirements for international promotions, incentives, point of sale and all communications. Manage the co-ordination and production of all international trade and customer-facing collateral. Work with the Marketing Manager to respond to the commercial needs of the business, both strategically planned ahead and short-term tactical activities. Understand the differing customer needs in the various markets Brief and produce creative concepts and sign-off on bespoke initiatives, ensuring artwork is supplied on time and correct to the campaign project. Evaluate the Marketing requests from the National Account Managers. Approve the joint marketing opportunities and fulfil the request by delivering appropriate artwork/collateral to travel agents. Create social posts for social accounts Create all international email content and distribute it to the international database to deliver key messages. Manage local international marketing plans within budget, tracking/monitoring expenditures versus budget. Work with external agencies as and when required. Work collaboratively with the Digital Team to merchandise the sites through regular refreshes of the homepage, features, and customer offers in line with commercial and brand objectives Responsible for product load and content updates on international websites Implement all assigned multi-channel marketing campaigns for the business brands to the agreed brief and budget. Ensure that all marketing creative has the brand tone of voice and are within brand guidelines. Track expenditure against budget fr each marketing campaign and report the effectiveness of each marketing campaign to the Executive Team. To be successful in this role you will: Be customer-focused Have experience in implementing B2B and B2C integrated marketing and brand campaigns and have a significant track record of delivering marketing strategies. Have executed and managed online and offline campaigns Be commercially savvy – and happy to analyse data from internal and external sources. Have strong written and verbal communication skills. Be able to keep calm under pressure with a high degree of flexibility to meet the demands in a fast-paced environment with tight deadlines Be passionate about multi-channel marketing and producing content across multiple sales channels. Take ownership for the delivery of projects to time and quality. Challenge the status quo and drive change and growth. Ideally, have experience in the travel industry. Why work with us? Be part of something greater than yourself. We’re all about “you” being the best you can be and we want you to be yourself too. You’ll have access to Vocational Learning Support Every year, have the opportunity of a “Learning Journey” to learn about our holidays and to meet our customers Up to 5 dedicated learning days towards your Vocational Learning or Learning Journey. Freedom to accelerate/drive change A genuine ‘one team’ approach where everyone counts and everyone is welcome at G Touring. We offer you A competitive salary Generous holiday allowance – 25 days plus Public Holidays. You can also purchase additional leave up to 1 of your working week. We think it’s important that there is always some time for you. So, every year you will get your birthday as an extra day of paid leave. Supporting the local community is an important part of our ethos, so we offer you the opportunity to spend one of your normal working days supporting a ‘registered charity’ If you are a care supporter for someone with a long-term illness, we will support you with up to 6 working days per annum (pro rata for part-time team members) in any rolling 12-month period. ‘Cycle to Work Scheme’. Employee Assistance Programme – 24/7 GP consultation via phone or video plus support services for your health and wellbeing to include support with your mental health, finances, fitness, dietary requirements and life event support. Life Assurance – 4 times your salary for death in service for your nominated beneficiaries. Competitive company Pension Scheme Holiday discounts for yourself, friends and family Travel industry benefits Opportunity of flexible working, if you want to change your hours for a period of time during your career. Hybrid working - 2 days or 50% of your hours if you are part-time to work from home for non-customer-facing roles. If you think this sounds like the right business for you and fulfill the criteria above, then please click “Apply” now as we wouldn’t want you to miss the opportunity to become part of our team and to experience our unique culture. [JM1] Added but not precious if want to remove