The Body Shop
For over 50 years, The Body Shop has challenged convention - proving that business can be a force for good. As we mark this milestone, we are rebuilding our digital foundations with ambition, purpose and pace.
We’re looking for an International Digital Director to lead the next phase of our digital evolution across markets - shaping how customers experience our brand online, and how digital drives growth, connection and impact globally.
This is a senior, strategic leadership role for an experienced digital operator who can combine vision with delivery, governance with creativity, and purpose with performance.
Your role in a nutshell
Senior strategic leader responsible for international digital ecosystem across markets, driving platform excellence, digital capability and customer‑centric experiences
More about the role
As International Digital Director, you will define and lead our international digital strategy across ecommerce, platforms and content - ensuring our digital ecosystem is scalable, customer‑centric and future‑ready.
You’ll:
* Set the international digital roadmap, aligned to our global brand and commercial priorities
* Lead platform excellence across markets, with Shopify at the core
* Establish clear digital governance, standards and playbooks that enable consistency and quality at scale
* Elevate digital experience, performance and accessibility across customer touchpoints
* Partner closely with Product, Technology, Brand, Retail and Commercial teams to deliver joined‑up digital execution
* Act as a digital change leader - building capability, confidence and momentum across markets
* This role plays a critical part in how The Body Shop grows, reinvents and shows up
What we look for
We’re seeking a senior digital leader with a proven track record of operating in complex, multi‑market environments.
You’ll bring:
* Extensive experience leading digital or ecommerce functions within retail, beauty, fashion or consumer brands
* Strong expertise in ecommerce platforms, digital experience and customer journey optimisation
* Experience building and governing digital ecosystems across owned and franchise markets
* A track record of delivering digital transformation, capability uplift or platform modernisation
* Confidence operating in matrix organisations and influencing senior stakeholders
* A data‑led mindset, paired with commercial judgement and creative instinct
Above all, you’ll be someone who is comfortable challenging the status quo – ‘Rebellious by Nature’, but rigorous in execution.
Why join us
This is an opportunity to shape the digital future of an iconic, values‑led global brand at a pivotal moment in its history. You’ll have the scope to influence at scale, the mandate to modernise, and the chance to do work that genuinely matters.
What you’ll gain
At The Body Shop, we believe meaningful work should be supported by meaningful rewards. Alongside a competitive salary, we offer a benefits package designed to support your wellbeing, growth and life beyond work.
This includes:
* A contributory pension plan to support your long‑term future
* 23 days holiday, plus bank holidays
* 50% colleague discount and access to product sample sales - because we believe in the products we create
* Access to Perks at Work, offering exclusive discounts and everyday savings
* LOVE money to invest in your wellbeing, personal development or something that matters to you
Most importantly, you’ll join a business where purpose isn’t a side project - it’s the foundation. You’ll have the opportunity to lead with impact, grow at scale, and shape the digital future of a brand that’s been a force for good for over 50 years.
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