Senior Marketing Manager, Drunk Elephant
MISSION
As Marketing Manager you will be responsible for helping define and drive the marketing and media strategy for the Drunk Elephant brand in the UK and Ireland, making sure all the parties are aligned and working towards the same goals; to achieve its annual sales and profit targets.
ABOUT SHISEIDO GROUP
Our mission : Beauty Innovations for a Better World
Founded in 1872 in Japan, Shiseido Group is within the Top 5 leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in 120 countries with 42,000 employees and 70 nationalities, Shiseido offers a unique selection of Skincare, Makeup and Fragrance brands with a projected turnover over £7.0bn in 2022. Celebrating 150 years of heritage in 2022, Shiseido constantly creates high-quality, safe and innovative cosmetics and develop brands deeply loved by people from all over the world, in line with our mission: Beauty Innovations for a Better World. Did you know that Shiseido is the most awarded company in terms of innovation with a record 31 FSCC Awards?
ABOUT SHISEIDO
Founded in 1872 in Japan, Shiseido Group is within the Top 5 leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in 120 countries with 42,000 employees and 70 nationalities, Shiseido offers a unique selection of Skincare, Makeup and Fragrance brands with a projected £6.8bn turnover in 2021. Celebrating 150 years of heritage in 2022, Shiseido constantly creates high-quality, safe and innovative cosmetics and develop brands deeply loved by people from all over the world, in line with our mission: Beauty Innovations for a Better World.
Did you know that Shiseido is the most awarded company in terms of innovation with a record 26 FSCC Awards?
Shiseido UK & Ireland plays a central role in the EMEA region and is biggest affiliate, leading the Digital acceleration agenda thanks to a team of local experts, but is also constantly reinventing its Retail footprint in the world Nr4 biggest beauty market.
To deliver our strong Growth & Profitability ambitions, we will follow 4 strategic streams
1. Leverage our unique portfolio of premium Beauty brands across all 3 categories
2. Stay agile and capture new retail opportunities
3. Customer-driven decisions
4. Create a great place to work in Beauty
Our first strength is Make-up, led by NARS, UK’s Nr4 color brand with incredible success globally and that gained 4 rankings in the last 2 years thanks to its unique tone of voice and exceptional complexion and lip products.
Skincare is a key priority for expansion, with 5 very diverse and complementary brands covering the full scope of consumers needs and profiles. From brand Shiseido that is recognized for its uncompromising quality and showing huge growth potential in UK&I, to already iconic Drunk Elephant (+75% growth this year, about to enter Top10 Skincare) with its most sought-after formulations and Skin Smoothies, or the spectacular Clé de Peau Beauté that embodies the ultimate of stem-cell technology to the service of radiance. This year, we just launched ULÉ a newly created Skin-Tech brand with breakthrough credentials around Sustainability and botanical performance, as well as expanding Gallinée, our most recent acquisition from 2022 specialized around skin microbiome with unique patents.
We are also growing fast in Fragrance, a category we want to accelerate with leading Designers brands such as Issey Miyake, Narciso Rodriguez, Tory Burch, Zadig&Voltaire and Serge Lutens.
Year to date, October 23, SHISEIDO Group is the fastest growing Beauty Group in the UK market, both in Stores and Online. Our clients include high-street retailers such as department stores, beauty chains as well as online pure players and specialty stores. We also have 4 boutiques and 3 direct e-commerce websites. Our mix of sales is 55% online and 45% in brick & mortar.
ABOUT DRUNK ELEPHANT
We are committed to using only ingredients that either directly benefit the health of the skin or support the integrity of our formulations. We never take into account whether something is synthetic or natural, instead choosing ingredients based on biocompatibility.
ORGANISATION
Reports to: UKI Skincare Marketing Director
Manages: Brand Manager, who manages a Marketing Coordinator
Job Location: London
Contract type: Permanent
MAIN RESPONSIBILITIES
BRAND MANAGEMENT
* Be the local Brand Ambassador for Drunk Elephant in the UK and Ireland and become the key local contact liaising with Regional and Global HQ in the US to ensure that Global Brand vision/strategy and launches are clearly communicated and implemented and in line with UK Business strategy.
* Collaborate with and influence RHQ Marketing teams proactively to pre-empt UK marketing requirements.
* Contribute to all aspects of the creative process, including: strategy, campaign and POSM development and customer insight
* Ensure consistency of brand standards across all marketing platforms
* Ensure that all launches and activities are managed within the budget and targeted to achieve measurable ROI
UK NATIONAL MARKETING PLANS
* Work with UKI Skincare Marketing Director to translate Global and EMEA strategy into an actionable marketing plan for the UK
* Identify local market needs and develop local activations in liaison with NAMs to maximise every commercial opportunity and support brand growth
* Develop a launch strategy plan by retailer in liaison with the Commercial team to maximise every business opportunity
* Understand trade customers’ requirements to maximise when possible brand inclusion in their activities, and work with NAMs to ensure that exclusives and promotional offers are in place to drive sales at key trading periods.
MEDIA
* Work with UKI Skincare Marketing Director to manage the media budget and execute the media plan with the Media agency
FORECASTING & STOCK MANAGEMENT
* Provide detailed insight and forecasting benchmarks to aid thorough newness forecasting via knowledge of retail performance, product performance, NPD data, competitor ranking and UK consumer insights.
* Manage POSM forecast to be done within the allocated agreed budget
* Oversee in partnership with Trade Marketing sampling forecast and planning
* In liaison with the UKI Commercial team and European Logistics team, make sure all the basic catalogue forecasts (both saleable and tester) are updated based on business needs, anticipated marketing initiatives, new openings and retailer-specific activations
* In liaison with UKI PR team, make sure the pre-series needs are accounted for, and oversee the forecast for all elements of merchandising managed by the Visual Merchandising team
MERCHANDISING
* Work with Visual Merchandising team in the development and implementation of local initiatives such as new counter design, counter updates for launches or any retailers’ animation sites, window displays, counter decoration, display units, etc.
PRICING & COMPETITION
* Monitor pricing strategies across the industry and lead the yearly pricing review for the UK & Ireland inducing pricing recommendation for newness
* Coordinate a competitor tracking system that covers marketing, events, online strategy and PR to ensure we keep track of competitor activities and launch plans
ANALYSIS AND REPORTING
* Continuously keep track and analyse the UKI ROI on local initiatives and launches and build following decisions according to insights in order to grow the business.
* Coordinate with the Marketing Coordinator NPD monthly reports, as well as ongoing competitor analysis to identify areas of opportunity within the business.
PROFILE, SKILLS AND EXPERIENCE REQUIRED
* Relevant experience in marketing with strong career progression; preferably within skincare
* Team Player and collaborative ways of working
* Passionate about working with own team and other departments
* Driven personality with ability to federate other teams around a common goal
* Strategic mind, analytical capabilities and affinity with numbers
* Excellent communication and presentation skills, with gravitas and experience interacting with senior stakeholders in a multi-cultural work environment
* Ability to influence and negotiate at all levels
* Strong commercial acumen
* Experience working with UKI retailers and leading Joint Business Plans
* Experience working with a region/zone would be a plus
* Ability to multi-task in a busy environment
* Extremely high degree of attention to detail and organisation
* Excellent English, written and spoken
* Advanced knowledge of Microsoft Office (PowerPoint, Excel, Word)
* University degree
* Alignment with the group’s « Trust8 » working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success
The benefits you’ll love…
* 26 days holiday + bank holidays + your birthday day off
* Holiday buy – up to 5 days
* Day off when you get married or move house
* Generous contributory pension scheme – match up to 8%
* Annual performance related bonus
* Private medical insurance with Vitality
* Enhanced parental allowance
* Generous product allocation & discount
* Life Assurance up to x4 your salary
* Flexible & hybrid working
* Wellbeing programmes
* Annual performance and development reviews so you know your career is going in the right direction