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Email marketing executive

Sefton
Interstate Europe Hotels & Resorts
Email marketing executive
Posted: 14 September
Offer description

Location: Aimbridge Hospitality EMEA


Overview

Aimbridge Hospitality EMEA are a division of the global Aimbridge Hospitality brand. We’re passionate about connecting great people to great experiences in exciting destinations, working with brands such as Hilton, IHG, Accor, Marriott and everything in between. From the rich diversity of our people and locations to our “people first” approach to business, the Aimbridge experience is like no other.


Why Join Us?

* Industry leading training and leadership development opportunities
* Hotel discounts portfolio wide – Staff rates and up to 50% discount on food & beverage and spa
* 24/7 access to our employee assistance programme
* A Hybrid role with flexible working patterns that forms an essential part of a collaborative and creative team
* Work on exciting campaigns across a diverse hotel portfolio of the biggest brands in the industry
* Opportunity to grow and develop your digital marketing skills and access Industry leading training and leadership development opportunities


Role Introduction

Email Marketing Executive role to join our passionate marketing team and help elevate the digital presence of our hotel portfolio across leisure, F&B, and M&E segments.


Responsibilities

* Email Content Strategy – Developing and implementing tailored email content plans for each hotel, ensuring alignment with leisure, F&B, and M&E customer segments to drive relevance and engagement.
* Campaign Creation & Design – Building and deploying email campaigns, including writing on-brand copy, designing templates, and creating visuals and animations that reflect hotel brand guidelines.
* Audience Growth & Targeting – Growing and segmenting email databases, implementing triggered and automated campaigns, and using A/B testing to optimise performance and audience engagement.
* Performance Analysis & Reporting – Monitoring campaign metrics, producing monthly performance reports, and delivering actionable insights to continuously improve email marketing effectiveness.
* Compliance & CRM Integration – Ensuring all email activity meets GDPR standards, supporting integrations with third-party CRM platforms, and staying current with email marketing trends and best practices.


Qualifications

* Proven experience in email marketing, ideally within hospitality or a multi-brand environment.
* Strong copywriting and design skills with a keen eye for detail.
* Proficiency in DotDigital or similar email marketing platforms.
* Familiarity with CRM systems and digital advertising tools.
* Analytical mindset with the ability to interpret data and optimise performance.
* Knowledge of GDPR and email compliance standards.

Most importantly, to be successful in this role you will be passionate about providing an exceptional guest experience and living through our brand standards.

At Aimbridge we offer a place for you to grow, succeed and belong. If you’re ready, it’s time to open your door to what’s possible just a few clicks away… Come on in, we’d love to welcome you to our inclusive team shaping the future of hospitality.

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