I-COM Manchester, England, United Kingdom
Head of Digital PR
I-COM Manchester, England, United Kingdom
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Creating the best client-agency marketing outcomes through Strategy, Partnerships & Innovation | X-Google & BSkyB | Henley MBA | IPA | ILM Level 7…
About You - What we want to see
As an employee-owned business, we are searching for a Head of Digital PR to lead and grow our Digital PR offering as we move into a new phase and have a share of future Success. We are looking for a talented, experienced, and aspiring PR Leader who want to work with B2B and B2C clients, harnessing the best platform partners and tools.
* A minimum of 4+ Years' experience in Digital PR or 2+ years in a similar role (in-house or agency)
* Journalist background is a plus
* A creative and analytical thinker with a proven track record of delivering effective results.
* Experience using tools such as GA4, Ahrefs, Buzzsumo, and Response Source, or similar, is essential.
Key Responsibilities - The Opportunity
* Be confident in communicating and presenting to clients and wider stakeholders - including pitches. ..
* Be proactive in creating proposals for increased budget or innovation, linked to data, competitive insight, and growth.
* Create varied styles of Digital PR campaigns (from Reactive to Fully Integrated) and stories, seeing these ideas through to execution, delivering coverage and links using KPI hierarchy
* Researching, contacting, and building strong relationships with journalists, including creating strong media and outreach lists
* Create and distribute effective press releases
* Provide accurate and timely business and billing information for I-COM senior stakeholders when required.
* Be the go-to expert for industry tools and developments, and ensure the team is certified and confident in the use of tools.
* Review PR tools, usage, and fit - ahead of renewals, raising any cost increases.
* Ensure client reporting is accurate, timely, and consistent, using dashboarding tools.
* Ensure JIRA is as accurate as possible, capturing all time and value on behalf of a client.
* Lead the team through regular communication and support. Ensure that each team member has an annual appraisal.
* Be positive and inclusive, supporting the I-COM culture - lead by example
* Think about ways your team can collaborate with other I-COM services, especially SEO and Content Marketing.
* Be proactive in ways to grow your department - revenue and profitability.
* Proactively contribute to thought leadership and marketing efforts.
I-COM Values - TIPCAR
Employee ownership puts our people at the heart of everything we do. Our strong, unifying brand values make us who we are.
Teamwork - Together we thrive.
Improvement - Mastering the unknown
Passion - Beyond what’s expected
Creativity - Innovate, create & elevate
Accountability - Setting the standard
Results - Raising the bar
Seniority level
* Seniority level
Director
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing, Public Relations, and Writing/Editing
* Industries
Advertising Services, Marketing Services, and Public Relations and Communications Services
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