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CRO Manager | Luton (Hybrid Working) | Full Time, Permanent
easyJet is Europe’s leading airline, renowned for its extensive route network, competitive fares, and customer focus. The Digital Product Team, part of the Customer & Marketing Team, manages easyJet’s primary digital customer touchpoints, including the website and mobile apps. The team emphasizes lean operations, data-driven decision-making, and delivering value-based outcomes. This role plays a key part in the digital operations, with the objective of improving conversion rates across easyJet.com, the easyJet App, and the easyJet Holidays website. The CRO Manager will lead the CRO team (developers, UX designers, and analysts) and collaborate with Digital, Commercial, Proposition, and Marketing teams to identify and act on improvement opportunities.
What You'll Be Doing
* Develop and manage a dynamic Conversion Rate Optimisation (CRO) Roadmap across all user experience funnels and digital channels of easyJet and easyJet Holidays.
* Collaborate with internal teams to identify and implement strategies that enhance key performance indicators (KPIs).
* Manage the entire testing process, including backlog management, requirement scoping, test execution, and analysis, ensuring insights inform digital developments.
* Foster a culture of testing and continuous improvement within the digital experience.
* Maintain a systematic database to capture and share learnings from CRO activities.
What You'll Bring To The Team
* Minimum of five years’ experience leading a CRO team or working within UX in a commercially focused eCommerce environment.
* Proficiency with MVT, A/B testing, and analytics tools such as Optimizely.
* Strong understanding of user tracking tools and technologies, HTML, JavaScript, and Agile development processes.
* Excellent interpersonal and communication skills with the ability to influence and build productive relationships.
* Highly analytical and numerate with proven decision-making skills.
What We Can Offer You
* Competitive base salary with up to a 20% bonus.
* 25 days holiday plus bank holidays.
* Participation in BAYE, SAYE, and Performance share schemes.
* 7% pension contribution and life assurance.
* A flexible benefits package and excellent staff travel benefits.
This role offers the opportunity to influence the digital trajectory of one of Europe’s leading airlines. If you are data-driven, results-oriented, and skilled in digital optimisation, we would love to hear from you.
Business Area
Digital
Primary Location
United Kingdom-London-London Luton Airport
Organisation
Customer & Marketing
Schedule
Full-time
Unposting Date
01/10/2025, 5:59:00 PM
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