We have a fantastic opportunity for a Lead Brand Manager for B2B and Trade led Brands to shape and deliver the marketing strategy for two commercially successful interiors brands within the Sanderson Design group portfolio. With a strong trade and account-based marketing focus, you will lead brand development and campaign execution, ensuring robust support for our largest customer account, based in the USA.
The ideal candidate will possess strong commercial acumen, exceptional stakeholder management skills, and experience delivering impactful B2B campaigns within a fast-paced, product-focused environment.
Sanderson Design Group plc is a luxury interior design house, home to six iconic brands with over 165 years of history: Our portfolio spans fabric, wallpaper, and paint, with manufacturing capabilities through Anstey and Standfast & Barracks. Our purpose is to bring the beautiful into peoples homes and lives and we are the proud owner of one of Europes largest design archives, with over 75,000 historical documents and artworks. Brand & Marketing Strategy
Define and lead a progressive brand vision, upholding clear brand DNA and guidelines that resonate with contemporary consumers in key global markets, especially the USA.
Lead brand marketing strategy and campaigns across trade-first customer journeys.
Define compelling, commercially grounded brand propositions for a diverse global audience.
Champion brand evolution that balances value, and relevance. Work closely with design, merchandising and commercial teams to deliver cohesive and impactful go-to-market strategy.
Consumer Insight & Market Analysis
Monitor Market trends, brand health, customer insights, sales data, and digital KPIs to inform go-to-market and communications plans.
Working closely with product and merchandising to establish performance specifications, cost and price parameters, market applications and sales estimates.
Stay attuned to digital and lifestyle trends to evolve brand direction and storytelling.
Key Account & Partnership Marketing
Own the strategic marketing relationship with our largest US customer.
Support the sell-in and sell-through cycle with powerful marketing tools, assets and messaging.
Lead global and regional launch plans in partnership with Sales and Product teams.
Support Trade hub activity ensuring lead generation and growth.
Plan and execute omnichannel B2B campaigns including print, digital, in-store and showroom.
Manage brand calendar, marketing toolkits and campaign sign-off processes.
Stakeholder Management
Ensure partner-specific marketing activity is brand-right and aligned with overall commercial goals.
Lead seasonal launch campaigns from strategic planning through to execution, carefully driving storytelling and trading plans seamlessly with the digital team.
Brief and collaborate with creative, digital and comms teams to produce high-impact content.
Manage marketing calendars, assets, and digital activation timelines.
Partner with digital and creative teams to optimise performance.
Support licensing partners(where relevant) with toolkits and local campaign materials.
Manage and mentor a marketing executive or coordinator where applicable.
Brand Objectives, Reporting and tracking
Measure and report performance of all marketing campaigns and assess ROI and KPIs.
Monitor initial impact of collection launch across customer feedback, distribution channels and sales territories.
Manage brand Budget ensuring a profitable outcome.
Significant experience in B2B brand or marketing roles within interiors, fashion, lifestyle or design sectors
Demonstrable success in managing large trade accounts or retail marketing campaigns
Experience using work management software and CRM such as Asana and Hubspot
Strong project leadership and stakeholder engagement skills
Excellent planning, briefing and team collaboration skills
Strong commercial acumen and digital literacy
Marketing or business degree essential, CIM qualified would be an advantage but not essential