Job Details Job Title: Salesforce Maps Consultant Location: London, Diageo 1 HQ (once a week) Job Purpose and Primary Objectives To provide expert guidance, configuration, and optimization of Salesforce Maps (including Territory Planning & Advanced Routing) to help the customer maximise field operations, account coverage, visit frequency, and routing efficiency. The consultant will work closely with Sales Cloud stakeholders to design and implement geo-based solutions that enhance productivity and deliver measurable business outcomes. Maximise utilisation of Salesforce Maps capabilities within existing CG Cloud / Sales Cloud licences Define geo-based rules and criteria to identify priority accounts, especially for promotional periods Improve and fine-tune the route generation engine to deliver more efficient, optimised travel paths Extend Salesforce Maps usage to additional teams such as Quality / Compliance / Field Audits Provide best practice recommendations and ensure strong adoption among field and sales teams Key Responsibilities Position Type: Individual contributor, part of a team Conduct discovery sessions with Sales, Field, and Quality teams to understand current challenges and improvement areas Configure Salesforce Maps, including: Route optimisation & mobile routing Territory planning & balancing Proximity searches, boundary layers, and geo-fencing Visit frequency rules & schedule optimisation Location-based automation and rule-based visit planning Define criteria to identify high-priority accounts using: Sales attributes Geography / region / coverage Promotional windows Field performance data Enhance and fine-tune the routing engine for efficiency (time-based, cost-based, and constraint-based routing) Set up dashboards and reporting for territory efficiency, visit cadence, SLA adherence, and route performance Support integration between Salesforce Maps and Sales Cloud objects (Accounts, Visits, Opportunities, Tasks) Provide training to field teams on Maps mobile app usage, routes, and visit planning Collaborate with business teams to extend Maps usage for Quality or Audit teams Document configurations, solution design, and operational guidelines Work with Salesforce / TCS internal teams to recommend future enhancements or integration possibilities Supervisory / Managerial Responsibilities Report to line manager Other Responsibilities On-time delivery of assigned work Key Skills / Knowledge Salesforce Maps Expertise (Mandatory) Hands-on configuration experience with: Salesforce Maps Maps Advanced Territory Planning Route Optimisation engine Geolocation & spatial data configuration Visit / cadence management Strong understanding of: Geo analytics & proximity modelling Defining routing constraints and optimisation parameters Map layers, boundaries, polygons, and geographic data structures Salesforce Platform Knowledge Strong understanding of Sales Cloud data model (Accounts, Leads, Opportunities) Experience configuring standard objects and workflows related to field operations Ability to design solutions without heavy code (declarative-first approach) Familiarity with Salesforce mobile configuration Business / Functional Skills Field Sales / Trade Sales / Merchandising process understanding Ability to translate business priorities (e.g., promotional periods) into geo-based visit rules Strong analytical skills to model territories and visit patterns Workshop facilitation, requirement gathering, and documentation Nice-to-Have Skills Salesforce Field Service (FSL) GIS tools (ArcGIS, Esri, shape files, geospatial enrichment) Salesforce Data Cloud exposure (Geo enrichment, segmentation) Apex / Flow knowledge for deeper automation Experience Required 5 8 years overall Salesforce experience 2 years directly working with Salesforce Maps, Maps Advanced, or Territory Planning Proven experience implementing: Route optimisation Territory planning Visit scheduling for field or quality teams Experience working with Sales / Field teams in Consumer Goods, Retail, Logistics, or similar domain preferred Prior consulting experience (internal or external) is highly desirable