Overview
We’re S4labour, the go-to software for hospitality brands looking to level up their labour management. We help businesses run smoother, smarter, and more profitably with our cutting-edge platform. Whether it’s a bustling pub chain or a family favourite feastery, we’re all about making sure they’ve got the right people in the right place at the right time, easily.
Job Title: ABM / Outbound Campaign Manager
Location
This role is hybrid, with flexibility to work from home and our Banbury office, plus field work. During the induction phase you’ll need to be in the office more often to onboard effectively.
Core Responsibilities
* Plan, build, and execute outbound multi-channel lead generation campaigns.
* Align and inform campaign calendars and coordinate messaging across email, paid, organic, social, and events with the value proposition, ICP/TAM and overall marketing plan.
* Work with Sales to develop and execute sector-specific outbound and ABM campaigns.
* Track, measure, and report on campaign performance, continuously improving ROI.
* Collaborate with content and design teams to brief assets and ensure timely delivery.
* Support CRM/sales tech stack and automation workflows for lead nurture and scoring.
* Oversee event and webinar logistics as part of campaign execution.
* Maintain alignment with sales around campaign follow-up and feedback loops.
* Monitor competitor campaigns and industry trends to inform messaging and targeting.
Experience Required
* 2–4 years in a B2B campaign marketing role, ideally in SaaS or tech.
* 2+ years of managing and running ABM campaigns, with both strategic and technical experience.
* Experience executing campaigns targeting hospitality operators or multi-site businesses is a nice-to-have.
* Strong project management skills – able to handle multiple campaigns and deadlines.
* Proficient with marketing automation, sales tech and CRM tools – Salesforce, LinkedIn Sales Navigator, contact data aggregators; Force24, Gong are a plus.
* Comfortable working closely with sales teams in a fast-paced environment.
* Data-driven mindset with a focus on measurable outcomes.
Key Attributes
* Highly organised and detail-focused.
* Commercially aware – understands the link between marketing activity and pipeline.
* Strong communicator and collaborator across teams.
* Proactive, adaptable, and thrives on making things happen.
* Creative and strategic thinker.
* Customer-minded with an instinct for relevance and timing.
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing and Sales
* Industries
* Hospitality
Note: This job posting is focused on the ABM / Outbound Campaign Manager role for S4labour in Banbury, England.
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