Director of Sales – Heathrow Airport Hotels (Best Western Heathrow Ariel & Novotel Heathrow)
Drive Sales at the Gateway to the World
Location : Heathrow area
Full-time
Package : Competitive and Bonus Scheme
We are seeking a Director of Sales to lead commercial strategy and performance across two landmark Heathrow Airport hotels : Best Western Heathrow Ariel and Novotel Heathrow. This is a high‑impact role at the heart of one of the world’s busiest international gateways, where corporate, leisure, airline crew, and MICE business converge.
Education & Experience
* Degree from an accredited university in Business Administration, Marketing, Hotel & Restaurant Management, or related field
* Minimum 4 years’ experience in sales and marketing or a related professional area
* Excellent understanding of airport‑driven markets : corporate travel, delayed flights, airline contracts, leisure stopovers, group tours, and MICE
* Highly commercial mindset with a data‑led approach to performance
Responsibilities
* Partner with the Group Director of Sales and DOS across the portfolio to implement strategies tailored to Heathrow’s unique market mix
* Develop and sustain an aggressive solicitation program targeting airline crews, corporate accounts, tour operators, and transit passengers
* Collaborate with management to create sales plans that maximise revenue from both rooms and M&E, aligned with airport demand cycles
* Support promotions that leverage Heathrow’s global connectivity and high passenger traffic
Managing Sales Activities
* Oversee day‑to‑day sales and front desk operations with a focus on airport guest needs (delayed flights, park and stay, groups, Arline crew, project works and corporates)
* Participate in sales calls to secure new airline, corporate, and travel trade contracts
* Use available sales systems to analyse Heathrow market trends and implement strategies to achieve revenue targets
* Assist Revenue Management in preparing accurate quarterly forecasts, factoring in airport seasonality and airline schedules
Building Successful Relationships
* Build strong client relationships by understanding the needs of airport travellers and exceeding expectations
* Anticipate the requirements of airline crews, transit passengers, and corporate travellers to deliver tailored solutions
* Develop and manage relationships with key Heathrow stakeholders : airlines, travel agents, tour operators, and corporate partners
* Collaborate with off‑property sales channels to ensure portfolio goals are achieved
* Represent the hotels and the groups hotel portfolio at trade shows, local events and airline networking events
What We’re Looking For
A strategic sales leader who thrives in a fast‑paced hospitality environment, understands the dynamics of Heathrow’s global market, and inspires teams to deliver exceptional results.
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