The National Account Executive is responsible for developing and managing key customer relationships within the wholesale bakery sector, driving profitable sales growth, and ensuring exceptional customer service delivery.
This is a primarily office-based role, with occasional travel and customer visits required to build and maintain strong partnerships with national and regional customers across distributor and foodservice channels.
The role involves proactive account management, commercial negotiation, customer site visits, and close collaboration with internal teams to deliver results and maintain service levels. Occasional travel to customer locations and industry events will support relationship development and business growth.
Key Areas of Responsibility
(This list is not exhaustive and may be subject to change, in consultation with the post holder, in response to new circumstances)
* Build, maintain and grow relationships with key national and regional wholesale bakery customers and wholesalers.
* Provide clear and concise customer updates to internal teams and wholesale partners.
* Conduct regular supply chain calls to manage forecasts and service levels.
* Deliver agreed sales, margin and volume targets across the customer portfolio.
* Identify opportunities for new business growth, product expansion and market penetration.
* Negotiate pricing, contracts and trading agreements in line with company objectives.
* Develop a structured customer and opportunity map across the UK, highlighting key accounts.
* Work closely with the customer service team and customer supply chain contacts to ensure service levels are maintained daily.
* Assist in resolving supply issues and communicating updates to relevant stakeholders.
* Work closely with technical support managers and NPD colleagues to ensure developments are delivered to a high standard and on time.
* Gather insight and feedback from customers, online platforms and visits.
* Monitor customer performance, competitor activity and market trends within the bakery sector.
* Manage and track projects, providing updates and key information to internal teams to ensure timely completion.
Person Specification
* Committed to high standards of safety and quality with attention to detail (Essential)
* Ability to work under pressure and meet deadlines within a fast-paced environment (Essential)
* Organised with the ability to prioritise workload and resolve issues effectively (Essential)
* Self-motivated with a proactive approach to learning new skills (Essential)
* Good written and verbal communication skills (Essential)
* Good telephone manner (Essential)
* Team player who supports and guides others (Essential)
* Ability to deal patiently and professionally with a wide variety of people (Essential)
* Ability to communicate effectively internally and externally at all levels (Essential)
* Commitment to Bakels Core Values (Essential)
* Credible, persuasive and tenacious (Essential)
Key Competences
* Experience working within a similar environment (Desirable)
* Strong interpersonal skills (Essential)
* Analytical and numerate (Essential)
* Strong emotional intelligence and empathy (Essential)
* Competent in Word, Excel, PowerPoint and Outlook (Essential)
* Good knowledge of the baking industry (Desirable)
* Mobile and willing to travel to locations around the UK (Essential)
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