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Product & Brand Marketing Manager, Bolton, Greater Manchester
Client:
Location:
Bolton, Greater Manchester, United Kingdom
Job Category:
Other
-
EU work permit required:
Yes
Job Views:
3
Posted:
04.06.2025
Expiry Date:
19.07.2025
Job Description:
Purpose
Red4Bed is a dynamic and innovative start-up healthcare/lifestyle company dedicated to revolutionizing the sleep market. We are currently moving from pre‑commercial to launch and seek an experienced product & brand marketing manager to lead this process. Phases 2–5 of the GTM plan require a full‑stack marketer to translate our Sage × Creator brand blueprint into compelling creative, performance-driven campaigns, and retail‑ready collateral.
Core Functions & Key Responsibilities
1. Go-to-Market Execution & DTC Growth
* Lead launch strategy and performance across Shopify, landing pages, and UX optimization.
* Manage paid media campaigns on Meta, TikTok, and Google to meet CAC and ROAS targets.
* Integrate tools for 3PL and customer service to ensure smooth fulfillment and support.
2. Brand & Content Development
* Oversee creative production including packaging, photography, video, and UGC.
* Maintain brand consistency across all channels (tone, visuals, guidelines).
3. Lifecycle & Retention Marketing
* Build automated email and SMS flows (welcome, post-purchase, win-back).
* Run A/B tests to optimize subject lines, offers, and onsite conversions.
4. Influencer & Community Engagement
* Manage influencer outreach, seeding campaigns, and usage rights.
* Moderate and grow online community (e.g., Facebook/Slack).
* Identify and execute brand-aligned co-marketing partnerships.
5. Insights & Analytics
* Conduct pre/post-launch surveys and translate insights into strategies.
* Track marketing performance (CAC, LTV, MER, unit economics) and report regularly.
6. Retail & Compliance Support
* Prepare trade marketing materials for retail buyers (decks, POS, sell sheets).
* Ensure marketing materials comply with UK/EU regulations.
Experience & Skills Profile
* Bachelor’s degree (minimum 2:1) in business or marketing.
* 3–5 years in FMCG, wellness, or DTC start-up marketing.
* Experience in physical product launch, including experiential event planning & execution.
* Proficiency in Shopify, CRM, Meta Ads Manager, TikTok Ads, Spark partnerships.
* Entrepreneurial spirit with ability to work independently.
* Proven experience in lifecycle/email automation and CRO testing.
* Strong analytical skills and data-driven decision making.
* Familiarity with Agile/Scrum or Gantt project management tools.
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