Marketing and Business Development Manager
Location: Horsham, West Sussex (Hybrid Working)
Working Hours: 37.5 hours per week
Salary: £45,000–£55,000, depending on experience
Our client is a long-established and highly reputable immigration firm based in Horsham, West Sussex. They specialise in corporate immigration and cater to several hundred corporate clients of varying sizes, many of whom they have worked with for several years.
They’re looking for an experienced, commercially driven Marketing & Business Development Manager to join them permanently. The successful candidate will be responsible for identifying new business opportunities, building strong client relationships, and driving revenue growth.
The role is ideal for a motivated professional, eager to make a significant impact on organisational growth while developing their career within a supportive environment.
You’ll work closely with the leadership team and alongside specialist external partners. Your job is to ensure everything is aligned, on‑brand, and converting.
Requirements
Essential
* Proven and demonstrable experience in a B2B marketing or business development role, ideally within a services environment
* Strategic thinker with the ability to analyse market data and identify growth opportunities
* Strong understanding of SEO principles, digital marketing, and content strategy
* Familiar with CRM tools/HubSpot and comfortable maintaining accurate pipeline data
* Experience managing social media for business, particularly LinkedIn
* Experience working alongside or managing external agency relationships
* Confident, personable, and comfortable networking in person at events
* Analytical thinker who can interpret performance data and make informed recommendations
* Excellent written communication skills
* Exceptional communication and negotiation skills to influence decision‑makers at various levels
* Able to work independently and manage multiple priorities
* Comfortable taking leadership/ownership of marketing activities
The Role
Strategy & Reporting
Develop and cost a marketing strategy aligned to commercial goals, monitor performance across channels, and report regularly to senior management on pipeline, market trends, and what’s working.
Business Development
Explore new avenues of potential business, such as building referral relationships within the legal and recruitment sectors, participating in selected trade sector events (e.g., construction, technology, engineering, etc.) and creating a presence within Chambers of Commerce, local business communities and industry forums.
Lead Management
Chase and qualify inbound enquiries, manage leads in their CRM, and build a referral network. Attend industry events alongside the Director, approach new contacts with confidence, and nurture relationships afterwards. Support fee earners with pitch decks and tailored proposals.
Digital & SEO
Manage the Google Business Profile and reviews platform. Work with the SEO partner to optimise for rankings and conversions, and maintain consistent, keyword‑optimised content across all platforms.
Content & Social
Grow their LinkedIn presence with regular, on‑brand content. Review and approve blogs, web pages, videos and outbound emails produced by external partners before they go live. Test new ideas and track performance.
This role is not open to Agencies - no calls or emails.
Your data will be handled in line with GDPR.
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