Fully Remote - Lead Marketing Analyst
We are working with a travel company who are looking to add a Lead Marketing Analyst to join their fully remote team!
What you'll do:
* Lead and improve marketing effectiveness strategy, including attribution and channel classification
* Manage and integrate data from tools like Segment, Google Ads, Meta, Braze, and our data warehouse
* Collaborate with analytics and engineering teams on data design and solutions
* Build and automate reports and dashboards that inform key business decisions
* Mentor and grow the Marketing Analytics team
* Work with Product, Finance, and Marketing leadership on strategic initiatives
* Drive ongoing improvements in marketing analytics processes and tools
What we're looking for:
* 5+ years' experience in marketing analytics or a related field (agency background a bonus)
* Deep knowledge of digital marketing channels and metrics (Paid Search, Paid Social, SEO, Affiliates, CRM, Partnerships)
* Strong skills in attribution, media mix modeling, incrementality testing, and funnel analysis
* Proficient in SQL, data warehouses, BI tools, and marketing platforms
* Excellent analytical mindset with attention to detail and clear communication
* Team management experience is a plus
Desired Skills and Experience
SQL, Marketing Attribution, GCP