Wards of Kent
Start date: ASAP
Salary: £35,000
Location: Medway City Estate with hybrid working (3 days office / 2 days home)
Hours: Monday to Friday 09:00 – 17:30
Beneficial: Full driving licence and your own car
Benefits: 33 days paid holiday, extra day off for your birthday, pension, life insurance, company rewards & incentives, free on-site parking, employee assistance scheme, paid entry fees for charity events
We’re Wards of Kent, part of Arun Estates – the largest independent estate agency in the Southeast! With over 90% employee satisfaction, we know how to make work both productive and enjoyable!
The Role
This is not a traditional marketing role focused purely on advertising or content.
Your mission
* Increase trust
* Improve conversion
* Support branches to win more business
You’ll help customers understand why they should choose us, strengthen our local reputation and ensure branches have the right tools, campaigns and support to succeed.
Instruction Conversion & Trust Building
You’ll help increase valuation-to-instruction conversion by building trust and improving presentation.
Responsibilities
* Reviews & testimonials strategy
* Customer case studies & success stories
* Why Choose Us content
* Trust & reassurance messaging
* MovePal nurture journeys
* Promotions & customer campaigns
* VideoAsk content & performance
* Your focus: Convert more opportunities into instructions
The Arun Way & Outpassioning
Bring our culture and customer promise to life across the business.
* Internal communications linked to The Arun Way
* Supporting Outpassioning campaigns
* Reinforcing Helping Principles
* Gathering branch success stories
* Sharing real customer moments
* Turning success into compelling content
Branch Support & Liaison
Be the key link between Marketing and branches.
* Supporting local campaigns
* Acaboom content & optimisation
* Prospecting materials
* Letters & campaign content
* Coordinating rollouts
* Office-specific marketing support
* You’ll work closely with branches to help them perform at their best
Internal Engagement & Reputation
* Gathering branch feedback
* Improving Marketing communication
* Reputation management & reviews
* Campaign analysis & recommendations
* Ensuring consistent messaging
* Monitoring AI recommendation performance
Community & Local Trust
* Fundraising & charity partnerships
* Local visibility initiatives
* Community engagement
* Maintaining brand consistency
* Helping branches build local trust
How Success Will Be Measured
This role is results-driven.
* Valuation-to-instruction conversion
* Recommendation business
* Review scores & volumes
* Branch engagement
* Campaign success
* Staff feedback
* AI recommendation performance
About You
You may already work in:
* Marketing / Brand
* Communications
* Customer Engagement
* Branch Support
You’ll likely have experience in:
* Campaign delivery
* Customer communications
* Reputation & reviews
* Internal engagement
* Trust-building content
* Working with operational teams
* Property experience is a bonus (but not essential!)
Most importantly: You’re proactive, commercially aware, relationship-driven and focused on helping teams succeed.
Why Join Us?
This role has real impact.
You will:
* Help customers choose us
* Help branches win more business
* Strengthen trust in our brand & communities
If you enjoy creating campaigns that truly make a difference, supporting people and improving performance – we’d love to hear from you!
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