Company Mission Statement – Our Aim is to be the premier supplier of high quality products and services to the hospitality and Leisure Industry, through our Experience, Choice and Support.
We supply contract furniture, lighting antiques and metalwork services to Bars, Restaurants, Cafes, Hotels, Offices, Garden Centres, Universities, Holiday Parks, Sports Venues, Leisure Centres and Care Homes, dealing with a wide variety of different projects and people every day.
Working at Andy Thornton is an experience unlike any other. You will be surrounded by high quality contract furniture, 18th-century bars, world-class metalwork, and vintage props. This is a rare opportunity to build a diverse, high-level portfolio within a company boasting over 50 years of heritage and a global reputation in the hospitality sector.
We would like to find someone to join our team with the desire to learn and grow with the business.
Role Overview
As our Social Media & Content Assistant, you will be the visual storyteller for Andy Thornton Ltd. This role bridges the gap between our physical craftsmanship and our digital presence. You will be responsible for capturing the soul of our unique architectural antiques, high-volume contract furniture, and bespoke metalwork fabrication, turning them into world-class digital content.
This is a "vision-to-reality" role. Working under the strategy of the Content Marketing Manager, you will be the primary engine bringing that vision to life through photography, video, AI concepting, and digital publishing.
Salary: £23,500 – £28,000 (Dependent on experience) ON-SITE Elland, West Yorkshire
Main Job Functions and Duties
Key Responsibilities
Content Execution & Visual Storytelling
* Multimedia Production: Capture high-quality photography and video of new stock arrivals, showroom displays, and "sparks-flying" action within our in-house metal workshop.
* Short-Form Video: Shoot and edit engaging Reels, TikToks, and YouTube Shorts that highlight craftsmanship and "just arrived" treasures. Adapt content for individual platforms.
* The "Andy Thornton" Aesthetic: Use industry-standard tools to retouch and edit content, ensuring everypost maintains our premium brand identity.
* Visiting sites and projects to capture the scope and scale of our work.
* AI Integration: Use AI tools to create "in-situ" visual concepts, showing how our furniture and metal structures would look in high-end global hospitality settings. Placing our outdoor range in a digital "beer garden" or our vintage stools in a "luxury speakeasy".
Digital Merchandising & Purchasing Support
* Data Entry & Accuracy: Work closely with the Purchasing Team to transition technical specs (dimensions, materials, weights) from procurement documents into our website.
* Product Lifecycle: Ensure new stock—from antique one-offs to bulk contract seating—is uploaded swiftly with accurate data and high-quality visual assets.
* Copywriting: Draft compelling product descriptions that balance storytelling with modern SEO requirements and technical precision.
Editorial & Digital Publishing
* Digital Magazine: Assist the Marketing Director and Content Marketing Manager in the layout, curation, and publishing of our digital brand magazine.
* Lead Magnets: Design high-value digital downloads (e.g., Hospitality Design Trend Reports) to support B2B lead generation.
* Interactive Content: Utilise tools like Canva, and InDesign to create mobile-friendly catalogues and lookbooks.
Platform Management
* Scheduling: Execute the daily posting schedule across Instagram, Facebook, Pinterest, LinkedIn, and X.
* Community Management: Monitor engagement and foster relationships with our community of designers and hospitality professionals.
Candidate Profile (Requirements)
Experience & Skills
* Professional Experience: Ideally 2–3 years of experience in a content creation, social media role.
* Technical Portfolio: Proven ability in smartphone photography/videography and mobile editing (CapCut, Lightroom).
* Digital Fluency: Comfortable navigating website backends.
* Design Savvy: Proficiency with Adobe Creative Cloud (InDesign/Photoshop) is vital.
* AI Literate: An interest in or experience with using AI tools to enhance creative workflows.
Personal Attributes
* Attention to Detail: You are a "perfectionist" when it comes to data entry and product specifications.
* Adaptable: You are as comfortable on the dusty workshop floor capturing fabrication as you are in the office designing a magazine or at a new venue opening!
* Passionate: A genuine interest in interiors, architectural history, or bespoke British manufacturing.
J-18808-Ljbffr