Why join Apex Hotels?
You will receive a warm welcome into the Apex family on joining us as Head of Marketing & Brand Communications. We genuinely care about our guests and each other and we show this through our family values of Trust, Passion, Friendliness and Teamwork. We encourage you to bring your own unique personality to the role and being yourself whilst working as part of our Marketing team as we believe it is our personality, style and friendliness that makes Apex Hotels.
Starting your journey:
As Head of Marketing and Brand Communications you will lead this function for Apex Hotels and its sub-brands, setting overall strategy and brand direction to drive awareness, consideration and profitable revenue across rooms, MICE, groups, events, spa, leisure and F&B.
Working as part of the Senior Commercial team, the role provides strategic leadership to the marketing function and partners closely with Sales, Revenue, Operations and P&C to deliver integrated plans that support commercial objectives and bring the Apex brand to life at every guest touchpoint.
Your main responsibilities will include:
Provide marketing leadership for key commercial initiatives, leading multiple concurrent marketing and brand projects with clear scopes, timelines and delivery against agreed objectives.
Act as brand custodian, safeguarding visual identity, tone of voice and messaging across all guest-facing and colleague-facing touchpoints.
Oversee development and implementation of cluster and hotel-level marketing plans and annual multi-channel communications calendars, ensuring activity is insight-led, on-brand and integrated across owned, on-property and third-party channels.
Oversee delivery of key areas of digital marketing across the portfolio to increase digital visibility and direct bookings.
Oversee PR, media relations and influencer activity to secure high-quality coverage and protect the companys reputation.
Lead, coach and develop the marketing team, setting clear objectives, giving regular feedback, managing and mentoring junior marketers and fostering a high-performance, supportive culture.
About You:
To suceed in this role, you will have
Proven senior marketing leadership experience, ideally within hospitality, travel or multi-site consumer brands.
Strong strategic thinking and planning skills.
Demonstrable experience leading integrated campaigns across digital and offline channels, with a strong understanding of performance marketing, social media and content.
Excellent communication skills, with the ability to influence and build strong relationships with senior stakeholders and cross-functional teams.
Why Join Apex Hotels?
You will meet great people, have fun at work, develop new friendships, learn new skills, and of course you will also receive a competitive rate of pay and a generous range of employee benefits which includes:
35 days holiday
Training and development from day one
Employee events and celebrations
Inhouse company interactive employee communication APP
Entry to our state-of-the-art gym and pools
Access to an external Employee Assistance Programme
Financial Wellbeing App, allowing you the flexibility to get paid earlier than your normal monthly pay date.
£200 referral bonus when your friends or family join the team.
Following your first successful 3 months, youll also receive...
Access to our discounts and wellbeing platform Treat Yourself Here, unlocking savings and experiences for you and your family.
Involvement in our employee recognition schemes
Long service recognition
Probation pass and annual anniversary complimentary guest experience overnight stay and dinner for two
50% discount in our restaurants
Cycle to Work Scheme
Discounted room rates for employees, friends, and family
Spa treatments and product discounts
Life Assurance cover
We encourage you to bring your true self to work. Well provide great training and development opportunities, allowing you to flourish in a fulfilling career, reaching your dreams and aspirations. Our family can never be too big, theres a place here for you. We have one ask - that you bring your personality, ideas, and spark. Were an innovative, thriving business and we want you to be part of our exciting journey.
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