We are currently looking for a Marketing Automation Specialist to join the ADI team in Brno! The Marketing Automation Specialist is an essential member of the Digital Experience team who will be responsible for the creation of automated campaigns and management of the Marketo Platform. This role will be an individual contributor in the design and maintenance of our global lead generation backbone, Marketo, and related tools and systems
The Marketing Automation Specialist is an essential member of the Digital Experience team who will be responsible for the creation of automated campaigns and management of the Marketo Platform. This role will be an individual contributor in the design and maintenance of our global lead generation backbone, Marketo, and related tools and systems. Reporting directly to the Demand Generation Leader of Digital and partnering with them to help design and execute successful programs/campaigns to build brand awareness, enable campaign innovation, define processes that help optimize the user experience, and develop programs to support successful stakeholder leverage of our marketing systems.We are looking for someone who can take ownership of the Marketo platform and help us drive it forward within our EMEA markets.
JOB DUTIES:
* Automate and improve data integrity and data management initiatives, including segmentation implementation and analysis, list management, and lead processes for Salesforce.com.
* Measure, analyze, report and optimize campaign conversion performance daily to ensure that the department hits it’s KPIs
* Monitor and consistently improve lead scoring and lead flow
* Leverage third-party research to stay ahead of global industry trends related to digital demand generation and multi-channel marketing
* Implement A/B testing strategies to enhance the demand creation process, including response and conversion rates and multivariate testing
* Create, update and implement templates and landing pages to support marketing activities
* Ensure best practices are being adhered to for email marketing a
* Provide support in reporting on KPI's across all territories
* Ensure usage of templates and landing pages across EMEA
* Be able to carry out data uploads and changes to data with the system
YOU MUST HAVE
* Experience working with Marketo and Salesforce.com or other marketing automation and CRM platforms
* Tactical, hands-on experience with lead forecasting, reporting, and analysis
* Self-starter who excels at multitasking and thrives in a fast-paced environment
* Excellent organizational and time management skills, with the ability to prioritize and shift workload to meet deadlines
WE VALUE
* Ideally a Marketo Certified Expert or working towards a similar Marketo qualification
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