Overview
Job Title: B2B Demand Marketing Manager – Hybrid Events and Webinars
Location: Shoreditch – Hybrid (2/3 days per week; even once a week would be fine)
Duration: 12 months contract initially
Max. Budget: £64k per annum + paid holidays + pension or £335 per day Inside IR35
The Opportunity:
* Hands-on Demand Marketing Manager to work within the B2B Marketing Team, focusing on hybrid events and webinars.
* Responsible for managing the end-to-end process of digital events to meet targets for driving customer engagement, marketing qualified leads, and ARR.
* Collaborate with stakeholders across EMEA and the US to produce and manage B2B hybrid events and webinars.
What you’ll do
Planning
* Develop and document plans to drive growth across tactical demand marketing initiatives, with a strong focus on hybrid events and webinars.
* Represent demand marketing and provide ideas and solutions that tie into the data-driven strategy that we promote.
* Advise hybrid events and webinars strategy by understanding business priorities, opportunity sizing, and resource availability.
* Utilize a variety of data models and insights to determine the best approach for digital events.
* Ensure alignment with global priorities and initiatives to ensure that locally driven campaigns are operating in key opportunity areas and deliver incremental benefit to the business.
Execution
* Manage the end-to-end process of digital events (webinars), including planning, producing, promoting, executing, and analysing the outcomes.
* Collaborate with peers in cross-functional teams (e.g., demand marketing, regional marketing, sales) to ensure seamless execution of events.
* Oversee all production details of hybrid events and webinars, ensuring a smooth and professional experience for attendees.
* Utilize project management tools like Workfront to set up and detail campaigns, ensuring readiness for deployment.
* Ensure the technical aspects of webinars, such as platform setup, speaker coordination, and live event support, are handled efficiently.
* Centralize documentation of all webinar-related assets to support demand generation and ensure easy access and reference for future use.
Measuring and Success
* Define success metrics upfront and communicate them across all partners to ensure alignment.
* Set up campaigns to ensure metrics can be effectively measured and tracked.
* Ensure performance metrics are tied into the overall business priorities and are useful for future program refinement.
* Build testing frameworks where possible to assess business impact and validate results.
* Showcase program progress and successes to wider partners through regular updates and quarterly reviews.
* Centrally assess and document the results of webinars, providing detailed reports that can inform strategy and improvement areas.
What you’ll need to succeed
* 5+ years of significant marketing experience with a growth mindset, a solid understanding of CRM, and experience in solving business problems.
* Proven experience in planning and executing digital events (webinars) from start to finish in a B2B environment.
* Excellent project management skills and experience with tools like Workfront.
* Strong organizational skills and ability to manage multiple projects involving various stakeholders.
* Excellent analytical skills for data-led decision making.
* The ideal candidate is reliable, detail-oriented, and understands B2B user journeys.
Preferred Qualifications
* Experience with digital event platforms and technologies (preferably Connect).
* Experience working in a global, cross-functional environment.
Employment details
* Seniority level: Mid-Senior level
* Employment type: Contract
* Job function: Marketing
* Industries: Software Development and IT System Custom Software Development
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