Synonymous with great British design and heritage, Globe-Trotter is a luxury travel lifestyle brand producing handcrafted luggage and leather collections. Established in 1897, Globe-Trotter makes the most beautiful, durable and recognizable luggage in the world. The business has been Private Equity backed since 2020.
Globe-Trotter is a truly global business trading in more than 80 countries, with significant brand awareness in Japan, Europe and the USA and an increasing footprint in the GCC, China and South East Asia.
With exciting growth plans we are looking for a creative, organised, and passionate Marketing Executive to join our marketing team.
Key Duties and Responsibilities
* Create copy for press releases and product descriptions
* Liase with PR agencies and respond to PR enquiries
* Analyse insights from Digital and PR Content
* Assist in the development of social media campaigns and content
* Own the day-to-day community management of all social media channels, including monitoring public/ inbox comments, posting, responding to queries.
* Support the retail team to help drive brand awareness and footfall, including the development of window displays.
* Liase with internal and external stakeholders to plan and execute marketing campaigns across the US, Europe and Japan.
* Support budget planning, monitor use of resources within budget limitations and ensure that expenses are well maintained.
Requirements of the role
* A minimum of 2 years' in-house marketing experience
* Copy writing experience and proof-reading skills with a keen eye for detail
* Experience of developing content for social media and managing social media accounts.
* An understanding of paid and organic advertising
* Customer focused, with the ability to understand the customers' needs and generate engaging conversations in Social Media
* Confident in using SharePoint, digital tools, and social media platforms.
* Clear communicator with excellent written and verbal English.
* Confidence of working with stakeholders at all levels.
* Ideally you will have experience of working within luxury brands, as well as working with a production team.