We are a leading consumer goods company present in over 150 markets, supported by a global portfolio of brands, a successful strategy, and 46,000 talented employees. Our purpose is to create A Better Tomorrow by building a smokeless world. Our goal is to migrate adult smokers who do not quit from cigarettes to smokeless alternatives and become a predominantly smokeless business by 2035.
Building a smokeless world is a significant challenge—driven by the collective efforts of talented individuals, each bringing their unique perspective. This is the most innovative chapter in BAT’s history, and you can help shape it.
Our purpose: To Build A Better Tomorrow
Though we’ve been in operation for 122 years, nothing is more exciting than where we are today. We have achieved a key milestone: 18% of our group revenue from smokeless products in H1 2024. But what exactly are these new product categories?
Vapour products are battery-powered devices that heat liquid formulations, known as e-liquids, to create vapour that is inhaled. Most e-liquids contain water, propylene glycol, glycerol, flavourings, and nicotine, although some are nicotine-free. These products contain no tobacco and involve no combustion.
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46,000+ people across 150+ markets working towards A Better Tomorrow.
As a team member, you’ll work on a global stage, collaborating with colleagues and serving consumers worldwide. You’ll represent the communities we serve and explore where your career can take you.
Our teams work collaboratively to bring our products to market quickly, efficiently, and with a focus on customers. Our people are proactive, problem-solvers, and change-makers. Regardless of your role, your work will drive our progress. At BAT, you’ll help create 'A Better Tomorrow' across one of our seven business areas.
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