Job Description Joining Petit Bateau means being able to take advantage of a development path that allows you to have a clear career path through an HR policy focused on the employee experience (training, cross-functional missions, mobility). As a Sales Assistant (M/F/X) you will be a key player in the customer experience! You'll be responsible for sales from A to Z (from reception to collection/leave-taking), working as part of a team to ensure the economic performance of the store and carrying out all the allocated non-sales tasks needed to keep the store running smoothly. Your main activities will be as follows : Advising customers to meet 100% of their expectations Embodying and communicating the brand's history, values and commitments Make personalised suggestions for products and services with the right technical arguments according to the needs identified Recruit and retain Petit Bateau customers through the CRM programme and customer satisfaction. Generate turnover to develop the profitability of the sales outlet Support the sale from A to Z and transform it Know the procedures for checkouts, refunds, returns, etc. Analysing results, implementing individual actions and proposing collective actions to improve KPIs and customer satisfaction Contribute to the achievement of objectives and the development of physical and omnichannel sales at the point of sale Carry out non-sales tasks to ensure a premium in-store experience Participate in visual merchandising in compliance with PB standards (labelling, merchandising, POP, folding, cleanliness) Respecting and applying stock management procedures (receiving, sending parcels, restocking, putting away stock, inventory)