1. Deputise for the CMO and shape marketing strategy
2. Lead brand, digital, CRM and data-driven marketing initiatives
About Our Client
This is an opportunity to join a well-established organisation within the insurance industry based in Gloucestershire. The company operates as a medium-sized entity, offering a stable environment with a focus on growth and innovation in its field.
Job Description
Strategic leadership & deputising
3. Act as a Deputy Head of Marketing to the CMO, representing the marketing function internally and externally when required.
4. Contribute to the development of the overall marketing strategy and lead on execution across priority areas.
5. Provide marketing leadership for appropriate projects.
Brand
6. Lead brand management activity, ensuring consistent and effective brand expression across all channels.
7. Play a key role in delivering brand and rebrand programmes, from strategic development through to implementation and embedding.
8. Act as a brand guardian, balancing creativity with commercial and audience needs.
Digital & Website
9. Lead marketing digital initiatives, including end-to-end website redesign projects.
10. Oversee ongoing website performance, development, and optimisation, ensuring it remains user-centred, accessible, and aligned to business objectives.
11. Work closely with internal teams and external partners to evolve digital platforms and journeys.
CRM:
12. Lead CRM strategy and delivery, with hands-on experience using HubSpot.
13. Design and implement effective contact and engagement strategies across the audience (broker and member) lifecycles.
14. Oversee campaign execution, evaluation, and optimisation, using performance data to continuously improve outcomes.
Data-driven insight & optimisation
15. Use data and insight to understand key audiences, behaviours and needs.
16. Translate insight into clear recommendations that inform strategy, targeting and messaging.
17. Embed a test-and-learn culture, using performance data to evolve marketing approaches and demonstrate impact.
You will also manage one direct report.
The Successful Applicant
About You:
18. Senior marketing specialist with 7+ years experience across brand, digital, CRM and data-led marketing
19. Confident stakeholder who can deputise for the CMO and influence at a senior level
20. Background in a client-side marketing team; experience in Financial Services or another regulated sector is mandatory
21. Experience managing brand evolution and leading website redesign or digital transformation projects
22. Technical hands-on experience with CRM
23. Strong knowledge of HubSpot and CRM-led customer journeys
24. Data-driven mindset with the ability to turn insight into action
25. Proven people leader who can build and develop high-performing teams
26. Highly organised with excellent communication and stakeholder management skills
27. Comfortable using CMS platforms and core marketing tools (e.g. HubSpot, Umbraco, Microsoft Office, Canva)
28. Degree in Marketing/Business or relevant professional marketing qualification is desirable
What's on Offer
29. Competitive basic salary
30. Up to 30% yearly bonus
31. Pension Contribution
32. Private Healthcare
33. 25 days annual leave (excluding Bank Holidays)
34. Hybrid working - 3 days in the office / 2 days at home