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Job Title: Senior Paid Media & PPC Manager
Location: Manchester
Employment Type: Full-Time
Brands: Kaiia The Label & Public Desire
Reporting to: CEO & Global Head of Marketing and Brand
About Kaiia & Public Desire
Kaiia The Label and Public Desire are two of the UK’s fastest-growing fashion brands, loved by Gen Z and Millennial audiences worldwide. With a digital-first mindset and bold approach to brand-building, we don't just respond to trends — we create them.
A key driver of our success is TikTok. It's not just a platform for us — it's a core part of our growth engine, community building, and content strategy. From viral product moments to UGC-powered campaigns, TikTok is where our audience lives, shops, and engages. We're now bringing our performance marketing in-house, with TikTok at the heart of our paid media strategy.
We’re looking for a Senior Paid Media & PPC Manager who understands how to scale across platforms — with the creative and analytical skillset to unlock the full potential of TikTok, Meta, and Google for fashion e-commerce.
Role Summary
As Senior Paid Media & PPC Manager, you’ll take full ownership of our digital advertising strategy across all paid channels. You'll be instrumental in delivering performance campaigns that turn engagement into sales — especially through TikTok, where storytelling, speed, and creative innovation are essential.
You’ll work cross-functionally with our marketing, content, and influencer teams to drive performance, optimise creative, and ensure every campaign contributes to business growth.
Key Responsibilities
Strategy & Execution
• Develop and execute paid media strategies across TikTok, Meta, and Google Ads
• Lead with a TikTok-first mindset, creating campaigns that tap into trends, formats, and creator culture
• Set and manage campaign KPIs including ROAS, CPA, CVR, and scale growth across territories
Campaign Management
• Build, launch, and optimise campaigns across platforms, with daily budget pacing and forecasting
• Test and refine ad formats, placements, and audience strategies — especially on TikTok where trends evolve fast
• Troubleshoot delivery issues and adapt strategy in real-time
Creative & Influencer Collaboration
• Brief and test content with internal and external creators, focused on UGC, Spark Ads, and viral hooks
• Collaborate with influencers to amplify paid reach, with a strong focus on TikTok performance loops
• Lead creative testing and reporting, continuously improving visual messaging
Data & Analytics
• Use Triple Whale, GA4, and Looker Studio to extract insights and track ROI
• Present data-backed performance reports and recommendations to senior stakeholders
• Analyse TikTok campaign performance deeply, identifying creative and timing opportunities
Innovation & Platform Leadership
• Stay ahead of paid media trends, especially on TikTok — understanding what’s working now and what’s next
• Champion the use of AI tools and automation to streamline workflows
• Own platform relationships and be the internal go-to expert on TikTok ads and algorithm changes
What We’re Looking For
• 3+ years of experience managing paid campaigns in a DTC/e-commerce environment
• Hands-on expertise in TikTok Ads with proven results in driving sales and engagement
• Deep knowledge of Meta Ads Manager and Google Ads (Search, Shopping, PMax)
• Strong analytical ability and comfort with tools like Triple Whale, GA4, and performance dashboards
• Confident briefing creatives and working cross-functionally with brand and influencer teams
• A natural curiosity for what’s trending — especially across TikTok and Gen Z culture
• Self-starter with commercial acumen and a proactive mindset
What You’ll Get
• Competitive salary
• Creative freedom and a platform to lead innovation
• Generous staff discount + regular brand and influencer events
• A seat at the table as we scale two exciting brands globally
• A collaborative, trend-savvy team where ideas become impact
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Retail
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