Were looking for a Senior CRM Specialist to join a fast-growing, purpose-led brand making real impact in the pet care space. As the business continues to scale, theyre investing heavily in customer experience, and this role will play a key part in building long-term engagement, loyalty and retention through intelligent CRM strategy and execution. As Senior CRM Specialist, you'll report into the CRM Lead, collaborate with other CRM Executives, and join a team of kind, curious and values-driven people on a mission to reshape their industry for the better. Its a great time to get involved!
If you're a CRM professional with strong experience in CRM platforms including Klayvio, Iterable, Salesforce and BI platforms like Looker, and want to join a purpose driven brand, we would love to hear from you.
What youll be doing
* Own and execute CRM campaigns across email, SMS and app comms.
* Develop personalised, data-driven lifecycle journeys to drive retention and LTV.
* Collaborate with data, product and growth teams to optimise messaging and customer segmentation.
* Champion A/B testing, experimentation and continuous improvement.
* Report on CRM performance, using insights to inform strategy.
* Help shape the long-term CRM roadmap in a fast-paced, growing team.
What experience youll need
1. Proven experience in a CRM, Lifecycle Marketing or Retention...