We are launching a professional winter GT championship featuring multi-class GT racing.
We seek a seasoned Head of PR, Marketing and Media to build and deliver the championship’s media, content, communications and branding strategy. This is a hands‑on, operational leadership role requiring proven motorsport experience, strong marketing/content knowledge, excellent stakeholder management skills and the ability to operate under the unique constraints of a winter season.
Core responsibilities
* Media strategy & delivery
o Develop and execute a unified media and content strategy (broadcast, streaming, highlights, social, photography, PR) aligned with commercial objectives and partner commitments.
o Lead production briefs for live broadcasts and highlight packages; coordinate on‑track camera plans, timing overlays, graphics, commentary and data feeds.
o Manage relationships with broadcast/streaming partners, production vendors and rights holders; negotiate deliverables and ensure contractual compliance.
o Oversee editorial calendar, creative assets, photography libraries and closed-captioning/multilingual content needs.
o Oversea social media platforms and strategy. Working closely with social media agency.
o Coordinate media accreditation, media centre operations, mixed zones, press conferences and post-race interview schedules.
o Deliver team-facing media training, interview protocols and pre/post-race media schedules to ensure consistent messaging.
* Marketing
o Develop a marketing plan in order to target teams, participants and differentiate the brand from any other championships or series.
o Manage digital campaigns and strategies to attract competitors to join the events
o Align with influential pages, networks and personal to promote the series.
* PR, communications & reputation management
o Oversee the production of all official press releases, race reports, feature stories and crisis communications; maintain a consistent brand voice.
o Establish and run a rapid-response protocol for on-track incidents, penalties, or reputational issues (oversea the statement drafting, approval workflow, etc).
o Cultivate relationships with motorsport press, influencers, and key industry journalists to secure coverage and features.
* Commercial & partner activation
o Work with commercial team to activate sponsor content, hospitality deliverables, branded content, and partner media rights.
o Produce media kits, activation plans and measurement reports demonstrating reach and engagement for sponsors.
* Team leadership & event execution
o Recruit, lead and coordinate the media & communications team and external agencies (producers, photographers, PR agencies).
o Own media staffing plans for each event (media centre, press operations, photographers, content producers) and ensure smooth on-site execution in winter conditions (equipment sheltering, power, heated spaces).
o Deliver post-event analytics and insights
Ideal candidate profile (experience & credentials)
* Minimum 7–10 years’ of relevant experience within a media and marketing management field, ideally in motorsport.
* Possesses deep knowledge of market research, digital marketing, content strategy, and brand management, alongside a strong understanding of local and international regulations related to marketing and event planning.
* Fluent English
* A passion for motorsport and knowledge of the motorsport industry.
* Ability to work effectively with crossfunctional teams, including operations and sales teams.
* Selfmotivated and results-oriented professional with a proven ability to thrive in fast-paced, global environments and consistently meet tight deadlines
* Excellent communication skills with the ability to communicate effectively with a range of stakeholders.
* Passionate about providing exceptional customer service and experience to media and fans.